Lead Growth Marketer

Role overview

Lead Growth Marketer at Kovai.co

Lead Growth Marketer

Responsibilities

• Develop and execute a holistic digital marketing strategy focused on organic growth, inbound demand, and product-led acquisition.
• Own and scale SEO as a primary growth engine, including keyword strategy, technical SEO, content optimization, and authority building.
• Lead content marketing initiatives such as blogs, guides, case studies, and landing pages aligned with user intent and product value.
• Drive website performance improvements, optimizing user journeys, conversion paths, and on-site engagement.
• Plan and execute lifecycle marketing campaigns, including email nurturing, onboarding flows, and retention programs.
• Manage and grow Document360's presence across key social platforms focusing on B2B engagement and thought leadership.
• Collaborate with product and sales teams to align messaging, positioning, and go-to-market strategies.
• Build and optimize conversion funnels from awareness to activation, leveraging experimentation and A/B testing.
• Analyze marketing performance using tools like GA4, Search Console, and SEO platforms; translate insights into actionable improvements.
• Identify and implement AI-driven tools and workflows to enhance content creation, SEO performance, and campaign efficiency.
• Requirements 5+ years of experience in SEO, digital marketing, or content strategy, preferably in a B2B SaaS environment, with a demonstrated transition into AEO/GEO work.
• Strong expertise in SEO, content strategy, and inbound marketing.
• Solid understanding of the full customer lifecycle: acquisition, activation, retention, and expansion.
• Hands-on experience with analytics tools such as GA4, Search Console, and SEO platforms like SEMrush or Ahrefs.
• Experience in email marketing, lifecycle campaigns, and marketing automation.
• Ability to translate data into insights and actionable strategies.
• Strong communication skills with the ability to work cross-functionally.
• Comfortable operating in a fast-paced, experiment-driven environment.
• Equal Opportunities: We are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to grow.
• We celebrate diverse perspectives and believe that great talent thrives in an environment built on fairness, belonging, and equal opportunity for all.

Employment details

• Location: Chennai [Tamil Nadu] [India]

About the employer

• Kovai.co is a global B2B SaaS product company building enterprise software from India for businesses worldwide.
• At Kovai.co, our teams are collaborative, ownership-driven, and deeply invested in craftsmanship, continuous learning, and open communication - creating an environment where people grow together, contribute meaningfully, and build strong relationships alongside impactful outcomes.

Additional role details

• Over the years, we've grown rapidly and profitably, and today we're on track towards $30 million in annual revenue - with an even bigger journey ahead.
• Trusted by customers across 100+ countries, including Fortune 500 enterprises and fast-scaling startups, we build products that solve complex, mission-critical problems at scale.
• At the heart of Kovai.co is a tribe of thoughtful helpers - people passionate about empowering customers, uplifting colleagues, and continuously growing in our own journeys.
• What we build: BizTalk360 : Our first product, built to help enterprises simplify and manage complex integration environments with confidence - trusted by Microsoft, Mercedes-Benz, Pfizer, Vodafone, BBC, and NBCUniversal.
• Turbo360 : Our fast-growing Azure Cloud Management and FinOps platform, helping enterprises gain visibility, optimize cloud costs, and run smarter, more efficient cloud operations at scale.
• Document360 : Our flagship AI-powered knowledge management platform, helping teams create, manage, and deliver exceptional documentation experiences - trusted by companies like Puma, HP, VMware, McDonald's, and Virgin Group.
• Three products > One culture of innovation, ownership, and customer obsession.
• How we work: We believe great work happens when talented people are trusted, empowered, and supported to do their best.
• At Kovai.co, AI isn't just a capability - it's our superpower.
• We embrace AI-first thinking to help our teams work smarter, solve problems creatively, and create greater impact for our customers and each other.
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