Marketing Leader

Role overview

Marketing Leader at Lenskart

You will be the architect of brand love, customer acquisition, and cultural relevance at scale.

Responsibilities

• You will run performance and brand marketing as a single, unified growth system — driven by data, powered by AI, and executed with creative boldness.

Required qualifications

• 8–12 years in marketing, with at least 5 years in a leadership role at a high-growth D2C, consumer tech, or omnichannel brand.
• You've built and scaled brands, not just maintained them.
• AI & Tech Fluency: You are not waiting to learn AI — you are already using it.
• You have hands-on experience with AI tools in marketing (creative, performance, analytics, or automation), and you have strong opinions on where the technology is heading and how it changes the CMO role.
• Performance + Brand Duality: You are equally at home reading a media attribution model and approving a brand film.
• You understand that performance and brand are not opposites — they are multipliers of each other.
• Proven Revenue Impact: You have directly influenced topline growth through marketing, with measurable outcomes across CAC, LTV, conversion rates, and brand health metrics.
• Bachelor's or Master's degree in Marketing, Business, Engineering, or a related field.
• The Mindset AI-Native, Not AI-Curious.
• You believe AI is not a feature of marketing — it is the new operating system.
• You actively seek out new tools, pilot them with your team, and build institutional capability rather than individual expertise.
• Bias for Scale.
• You think in systems.
• When something works, your first instinct is: "How do we do this ten times bigger?" You build processes, playbooks, and platforms — not just campaigns.
• Creative + Commercial.
• You hold the tension between emotional brand-building and hard business outcomes without flinching.
• You know that the best marketing does both at the same time.
• Intellectually Restless.
• You are genuinely excited by the pace of change in marketing technology, consumer behaviour, and media.
• You bring new thinking into the room and push your team to be ahead of the curve, not behind it.
• Transformational, Not Transactional.
• You lead with vision, earn trust through clarity, and drive change by bringing people with you — not by issuing mandates.
• Why Lenskart, Why Now Lenskart is at an inflection point.
• We have the brand, the distribution, the technology infrastructure, and the global ambition — what we need is the marketing leader who can tie it all together and take us to the next level.
• You will have: Unmatched scope — a $1B+ revenue business, 2,000+ stores, tens of millions of customers, and marketing budgets at a scale very few leaders in India get to operate at AI infrastructure that's already being built — you will be joining as we transform core business systems with AI, and marketing will be a key frontier of that transformation Creative freedom with commercial accountability — you will set the direction, build the team, and own the outcomes A seat at the table — this is a leadership role with direct influence on business strategy, not just marketing execution A mission worth showing up for — we believe clear vision changes lives.
• Helping the world see better is a purpose you can build a career around

Employment details

• Location: Gurugram

About the employer

• Lenskart is not a traditional eyewear company.
• AI-First Content & Creative Operations Redefine how Lenskart creates content — integrating AI tools (generative creative, copy optimisation, personalisation engines) into the day-to-day workflow of the marketing and creative team Scale content output without scaling headcount, by building AI-augmented production pipelines for social, performance, and brand content Ensure all content decisions are grounded in performance data, while never losing the creative spark that makes a brand memorable 4.

Additional role details

• We are a technology-first, vertically integrated retail machine operating 2,000+ stores across India, Southeast Asia, and the Middle East — and we are accelerating.
• This is your mandate: own the complete marketing engine that will take Lenskart from a dominant Indian brand to a globally recognised name, while deploying AI as a core operating tool across every dimension of how we build, grow, and communicate.
• This is one of the highest-impact marketing leadership roles in Indian consumer tech, and it is wide open for someone ready to build something generational. 🔑 Core Mandate 1.
• Brand Strategy & AI-Powered Growth Own the full brand vision for Lenskart — positioning, narrative, and long-term equity — across all markets and channels Use AI-powered consumer intelligence tools to track brand perception, identify cultural opportunities, and stress-test creative strategy in real time Build and run a systematic brand experimentation framework, using AI to rapidly test messaging, visual identity, and campaign concepts before committing budget at scale Lead large-scale ATL campaigns (TV, OOH, Print, Digital Video) with rigour — using AI tools for media mix modelling, audience targeting, and post-campaign attribution 2.
• Performance Marketing & Revenue Ownership Drive customer acquisition and revenue growth across Google, Meta, programmatic, and emerging channels — treating every rupee of budget as a precision instrument Deploy AI and ML tools for dynamic bidding, predictive audience segmentation, creative fatigue detection, and real-time campaign optimisation Own shared P&L accountability for marketing-driven revenue, with full transparency into CAC, LTV, ROAS, and payback periods across all cohorts Build a test-learn-scale culture where AI accelerates the feedback loop from hypothesis to decision 3.
• Social, Influencer & Community Lead Lenskart's social strategy across all platforms — owning the intersection of cultural relevance, community building, and commercial conversion Build an influencer ecosystem that goes beyond paid reach — identifying authentic brand advocates and structuring long-term partnerships that drive trust at scale Use AI-powered social listening and trend intelligence tools to move at the speed of culture, not the speed of a content calendar 5.
• Team Leadership & Marketing Culture Build, lead, and inspire a high-performing marketing organisation — setting the standard for analytical rigour, creative ambition, and AI fluency Establish AI literacy as a baseline expectation across the marketing team — running upskilling initiatives, piloting new tools, and creating a culture where experimentation is celebrated Act as a strong cross-functional partner to Product, Retail, and Tech — ensuring marketing is an engine that the whole business relies on, not a support function The Essentials