Regional Channel Manager - Chandigarh

Role overview

Regional Channel Manager - Chandigarh at Lenovo

Own regional sales, revenue, profitability, and market-share targets for PC & VAS portfolio.

We are looking for an experienced Regional Channel Manager – PC & VAS to drive regional business growth through channel partners, distributors, and resellers.

Responsibilities

• Develop and execute regional channel strategy and go-to-market plans aligned with business objectives.
• Manage and strengthen relationships with distributors, partners, resellers, and key channel accounts .
• Drive partner onboarding, activation, productivity, and coverage expansion across the region.
• Ensure effective product availability, inventory planning, sell-in and sell-out through the channel.
• Drive VAS attach and penetration across PC transactions, including relevant services, solutions, warranties, and accessories.
• Identify market opportunities, competitive movements, pricing trends, and channel gaps to improve regional performance.
• Collaborate with Product, Marketing, Finance, Supply Chain, and Service teams to ensure smooth execution of business plans.
• Lead channel programs, promotions, incentives, partner meets, and demand-generation initiatives.
• Track weekly/monthly sales performance, pipeline, inventory, forecasts, and channel productivity and take corrective actions.
• Manage channel conflicts, commercial negotiations, credit-related matters, and partner escalations.
• Build a strong pipeline of new partners and develop existing partners for higher revenue contribution.
• Mentor and guide the regional sales/channel team to achieve business objectives.
• Strong experience managing regional distributors, resellers, system integrators, and channel partners .
• Good understanding of the PC ecosystem, commercial models, distribution network, and VAS/services .
• Proven track record of achieving revenue, profitability, and market-growth targets .
• Strong analytical, negotiation, stakeholder-management, and relationship-building skills.
• Ability to work in a fast-paced, target-driven environment and manage multiple stakeholders.

Preferred qualifications and skills

• Candidate Profile Bachelor’s degree in Business, Marketing, Engineering, or a related discipline; MBA preferred. 8–12 years of experience in PC/IT hardware, technology, distribution, or channel sales.

Employment details

• Location: India [Haryana] [Gurgaon]

Additional role details

• The role will be responsible for achieving revenue and profitability targets, expanding channel coverage, strengthening partner relationships, and driving the PC and Value-Added Services (VAS) portfolio across the assigned region.