Marketing - True Elements

Role overview

Marketing - True Elements at Marico

Primary Job Function: Drive the media strategy & execution for one of Marico’s digital first Brands to ensure relevant Brand reach Key Deliverables of the Role: Responsible for strategizing & end-to-end execution of the Brand’s Digital Campaigns across Meta, Google and other social platforms.

Employment details

• Location: Corporate Centre (IN001) [India]

About the employer

• Experience in managing Food brands would be an added advantage Reporting Relationships: Reports to Head of Brand Content & Communications Other Interfaces: Sales teams (Key Account Managers, Regional Sales Managers) Brand Managers Media COEs Agency Partners Growth Path & Future: The member has options of working on challenging assignments across Marico Business Units (India, International, Digital).

Additional role details

• Liaison with Brand Managers, Content teams and Online Sales teams to understand the media requirements, independently setup, monitor & vigorously optimise all digital campaigns Develop actionable insights using all media data, enable Social Listening and insighting for the relevant teams to action on Drive metrices across the full funnel for the Brand, plan for relevant interventions – both tactical & strategic – basis Business/Brand requirements Expected Knowledge, Skills & Competencies: Should have had hands-on experience in setting up & running campaigns independently, in the absence of an Agency ecosystem – especially across Meta & Google ecosystems.
• SEO and AEO experience would be an added advantage.
• Ability to define, plan, execute &monitor success metrices basis Campaign briefs/requirements from Brand/Business and plan for campaigns accordingly.
• Should be able to distil insights out of Campaign performance & adjust campaigns accordingly.
• Should know basics of A/B testing to make necessary campaign re-alignments.
• Having a D2C Website Marketing experience is an added advantage.
• Knows fundamentals of Microsoft Office tools, experience of making Dashboards on MS Excel would be an added advantage.
• Strong team player, with a knack for working in a fast-paced environment.
• Manages & implements projects & processes with excellence.
• Willing to go above & beyond in staying updated with latest trends – both Social & Technological.
• There could be exposure to other categories as well to develop a more wholesome perspective.
• Career Projection trajectory can be mutually decided basis the Members aspirations, subject to availability of the requisite Roles across Marico ecosystems.