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Assistant Manager - eContent & Analytics

Nestle · Gurgaon

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Role overview

Assistant Manager - eContent & Analytics at Nestle

Employment details

  • Location: Gurugram Main Purpose of Job Drive best-in-class E-commerce content and digital shelf execution across brands and e Retailer platforms, while leveraging data and analytics to generate actionable insights that improve visibility, conversion and overall E-commerce performance.
  • Partner with Brand, E-commerce, Sales/KAM and agency teams to strengthen content effectiveness, establish performance dashboards and embed data-led decision making within the E-commerce Marketing team.
  • Key Outputs & Performance Indicators Key Outputs Measurements / Performance Indicators Own and drive E-content excellence across key Content compliance %; Content Quality Score Partner with Brand teams, agencies, KAMs and e Retailers to develop and deploy product titles, descriptions, images, videos, enhanced content and other digital assets. % SKUs meeting defined content standards; on-time content deployment Drive Digital Shelf excellence Digital Shelf Score; Search Share/Visibility; Online Availability Build and maintain E-commerce dashboards and reporting Dashboard adoption; reporting accuracy and timeliness Analyse E-commerce performance data to identify trends, gaps and growth opportunities across brands, categories, SKUs and e Retailers.
  • Translate findings into actionable recommendations for E-commerce and Brand teams.
  • Actionable insights generated and implemented; improvement against identified opportunity areas Analyse the effectiveness of E-commerce campaigns and activations in partnership with the E-commerce Marketing Manager, identifying drivers of performance and opportunities for optimisation.
  • Campaign effectiveness; ROAS; learnings implemented Support NPD launches and E-commerce exclusive packs by ensuring content readiness, digital shelf visibility and performance tracking from launch. % NPDs live with complete content on time; NPD online performance Develop category and platform-level benchmarks and document learnings to establish E-commerce content and analytics best practices Adoption of best practices; improvement in content/digital shelf KPIs Work with internal and external data sources to improve the quality, consistency and usability of E-commerce data and reporting.
  • Data accuracy; reporting completeness Identify opportunities to automate and simplify recurring E-commerce reports and analyses, enabling greater focus on insights and business actions.
  • Reduction in manual reporting; adoption of automated dashboards Key Stakeholders Internal
  • E-commerce Sales / KAM team
  • E-commerce Marketing Manager / Head of E-commerce Marketing
  • Brand & Category Marketing teams
  • Consumer/Market Insights
  • Sales Analytics
  • Supply Chain and Finance External
  • E-retailer category and content teams
  • E-commerce/content agencies
  • Digital shelf and analytics partners
  • Media/technology partners Key Skills / Competencies
  • E-commerce & Digital Shelf understanding
  • Data analytics and insight generation
  • E-content/content optimisation
  • Strong Excel and data visualisation/dashboarding capability
  • Understanding of e Retailer platforms and search fundamentals
  • Analytical problem-solving
  • Ability to translate data into clear business actions
  • Strong stakeholder and agency management
  • Attention to detail and execution excellence
  • FMCG/category and consumer understanding About Us At Nestlé, our purpose is to shape a better and healthier world, inspire people to live healthier lives, and deliver impact at a scale that truly makes a difference.
  • We believe in a diverse, supportive and collaborative culture one that encourages innovation, embraces new ideas, and empowers individuals and teams to win.
  • We’re driven by people who are friendly, respectful and inspiring people who genuinely care about the lives we touch every single day.
  • Diversity & Inclusion At Nestlé, we are committed to building an inclusive workplace where everyone feels respected, valued, and empowered to contribute.
  • We celebrate diversity in all its forms gender, culture, abilities, backgrounds and perspectives because we believe it makes us stronger.
  • We are dedicated to providing equal opportunities and creating an environment where people can bring their authentic selves to work and thrive.
  • Assistant Manager
  • e Content & Analytics
  • Location: Gurgaon [IN]

Additional role details

  • Job Title: Assistant Manager – E-Content & Analytics, E-commerce Marketing