Marketing Manager

Ogmen Robotics · Delhi

Collected role description

Marketing Manager at Ogmen Robotics

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies, and vendors
Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Analyze consumer behavior and adjust email and advertising campaigns accordingly

Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Experience in setting up and optimizing Google Ad Words campaigns
Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
A sense of aesthetics and a love for excellent copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Bachelor’s/Master’s degree in Marketing or a related field