Area Manager - Dealer Development

Royal Enfield · Gurgaon

Collected role description

Area Manager - Dealer Development at Royal Enfield

Review and jointly agree with the sales team on a location specific roll out plan based on economic. viability and fitment to the overall plan.
Manage Market Study analysis to determine optimum dealer count and preferred locations. and recommend markets, prospect and site selection for expanding dealer operations.
Manage dealer performance oversight & reports necessary for dealer performance tracking in. conjunction with Sales Field Operations.
Work within the objective and scope of assigned special projects related to Dealer Development. including Dealer Standards, Dealer Best Practices, Dealer Image, and Dealer Financial improvement.
Provide leadership for all assigned projects, including hands-on contribution to each project that.
Coordinate with various teams to provide on –site Technical Training for the on-Board Tour / Rental.
Track the progress and completion of ETP Plant erection at different locations.

Bachelor’s degree in Engineering, Business, Marketing or a relevant field. 5+ years’ experience in a similar role with at least 3+ years retail and distribution experience in the automobile/motorcycle industry and having handled dealer sales network.
Good understanding of motorcycle industry.

Set standards and objectives for dealer network, measure and monitor performance of new dealers.
Shortlist prospective dealer applicants based on standardized evaluation template.
Jointly evaluate and finalize the shortlisted applicants in collaboration with the regional sales team.
Managing a team for Scouting and finalizing new dealer prospects at respective locations.
Project management of the approved sites and achieving the monthly target of new dealer openings.
Liaisoning with LOI issue dealer prospects for completion of their sites as per timelines.
Finalizing & Managing vendors for implementing BRI at dealerships.
Continuously revise and update the roadmap based on market intelligence.
Adhere to accepted governance procedures in new dealer appointments.
Manages process and prepare documents for dealer appointment and termination.
Identify & highlight training requirements for the dealership.
Achieve targets on Pan India bay expansion and ensure new bays are added to enhance capacity.
Monitor customer satisfaction index and drive increase in customer satisfaction scores.
Manage the website & FB page feed from the dealership.
Identify new prospects for network expansion.
Ensure adherence to policy on appointment, operational guidelines and guidance to the dealers.

Education: Bachelor’s degree in Engineering, Business, Marketing or a relevant field.

5+ years