Product Marketing Lead

Role overview

Product Marketing Lead at Simplify Healthcare

Market Research and Analysis Conduct in-depth research to understand target markets, industry trends, and competitor landscapes.

Responsibilities

• You’ll be the voice of our product(s), crafting compelling narratives that resonate with target audiences and drive sales.
• Develop detailed buyer personas and buyer journeys and identify customer pain points.
• Product Positioning and Messaging Define the unique value proposition and key differentiators for assigned product(s).
• Develop compelling messaging and communication materials (e.g., product briefs, case studies, presentations, website copy) that clearly articulate the product’s benefits.
• Ensure consistent messaging across all marketing channels and internal teams.
• Go-to-Market Strategy and Execution Create and execute comprehensive go-to-market plans for new product launches and major feature updates.
• Develop launch campaigns and collateral materials across various channels (e.g., email, social media, webinars, events).
• Manage agency and association relationships and oversee campaign production within budget and timelines.
• Content Marketing and Storytelling Plan and create engaging content (e.g., blog posts, whitepapers, ebooks, videos) that educates and informs target audiences about the product’s value.
• Collaborate with content writers and designers to develop high-quality marketing materials.
• Manage the content, social media, and campaign calendar.
• Optimize content for search engines and social media platforms.
• Sales and Support Enablement Equip sales teams with product knowledge, messaging, and competitive battle cards.
• Develop collateral to support the sales process.
• Performance Measurement and Optimization Analyze data to measure campaign performance and identify opportunities for improvement and optimization.
• Refine strategies and tactics based on data insights and market feedback.
• Must have skills: 5+ years of experience in product marketing at an enterprise B2B SaaS company.
• Strong writer and communicator, with a knack for storytelling and a track record of building engaging content.
• Experience developing narratives, marketing programs, and product launches.
• Portfolio of impactful marketing content, sales enablement materials, customer-facing assets, and a track record of creating successful marketing programs.
• Ability to work well cross-functionally and across different levels in the organization.
• Go-getter with experience in driving and launching GTM programs/campaigns.

Required qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Employment details

• Location: Pune [India]

Additional role details

• Role: The Product Marketing Lead plays a pivotal role in bridging the gap between product development and market adoption.
• You’ll wear many hats: strategist, storyteller, analyst, and collaborator - ultimately ensuring our product(s) achieve maximum impact in the market.