Performance Marketing Executive

Role overview

Performance Marketing Executive at Webandcrafts

Assist in planning, executing, and optimizing performance marketing campaigns across digital platforms.

Responsibilities

• Support paid advertising campaigns on platforms such as Google Ads and Meta Ads.
• Monitor campaign performance and prepare regular performance reports.
• Conduct keyword research, audience research, and competitor analysis.
• Assist in budget tracking and campaign optimization activities.
• Collaborate with internal teams to support lead generation and brand awareness initiatives.
• Analyze campaign metrics and provide insights for performance improvement.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required qualifications

• 0–1 year of experience in Performance Marketing or Digital Marketing.
• Basic knowledge of Google Ads, Meta Ads, and digital marketing concepts.
• Understanding of audience targeting and campaign optimization techniques.
• Familiarity with analytics tools such as Google Analytics is an added advantage.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Qualification: MBA / BBA / B.Tech / M.Tech or equivalent.
• Join The Team:
• Thank you for your keen interest in becoming a part of Webandcrafts.
• We're eagerly looking forward to gaining deeper insights into your candidacy through this application.

Employment details

• Location: Koratty [India]

About the employer

• Official Webandcrafts opening listed on the first-party public jobs surface.

Additional role details

• Department: Digital Marketing.
• About:
• Webandcrafts is a leading digital solutions provider, offering cutting-edge services in software development, Digital Marketing, Branding, and Experience Design.
• We help brands build a strong digital presence with innovative technology solutions.