Performance Marketing Manager (PPC Specialist)

Role overview

Performance Marketing Manager (PPC Specialist) at Sourcedesk Global

We are looking for an experienced Performance Marketing Manager with deep expertise in PPC (Pay-Per-Click) advertising.

This role requires strong analytical skills, hands-on campaign management, and regular interaction with overseas clients, primarily from the North American (US) market.

Responsibilities

• Conduct in-depth keyword research, competitor analysis, and audience targeting to drive high-quality traffic and conversions.
• Create compelling ad copies, test creatives, and perform A/B testing to improve CTR and conversion rates.
• Implement and manage conversion tracking, pixels, and event tracking using tools like Google Tag Manager.
• Manage large advertising budgets efficiently to ensure maximum ROI.

Required qualifications

• Key Skills: Strong expertise in PPC / Paid Media Campaigns Google Ads (Search, Display, Shopping, YouTube) Meta Ads (Facebook & Instagram) Bing Ads / Microsoft Advertising Keyword Planning & Competitor Analysis Conversion Tracking & Attribution (Google Tag Manager, GA4) Campaign Optimization & Budget Management A/B Testing & Performance Analysis Data Analysis & Reporting Required Candidate Profile: 5+ years of hands-on experience in Performance Marketing with a strong PPC focus Proven track record of managing and scaling high-budget PPC campaigns Experience handling international clients, preferably US-based Strong analytical mindset with data-driven decision-making ability Excellent communication skills (verbal & written) for client interaction Ability to work in a fast-paced, target-driven environment
• 5-10 Years Department: Digital marketing I'm interested

Preferred qualifications and skills

• Google Ads Certification (Search/Display/Measurement) Experience in an agency setup Familiarity with marketing automation tools and CRM integrations Key Competencies Data-driven decision-making Client management & communication Strategic thinking Attention to detail Problem-solving approach Quality Score Improvement Return on Ad Spend (ROAS) Benefits Why Join Us Opportunity to work with global clients (US market exposure) Dynamic and growth-oriented work environment

Employment details

• Location: Kolkata
• Location: Kolkata [India]

Additional role details

• The ideal candidate will be responsible for strategizing, executing, and optimizing high-budget paid campaigns across search and social platforms.
• Requirements Key Responsibilities (PPC Focused): Own and manage end-to-end PPC campaigns across platforms including Google Ads, Bing Ads, and Meta Ads.
• Develop and execute campaign strategies for Search, Display, Shopping, and Remarketing campaigns.
• Optimize campaigns through bid management, budget allocation, and continuous performance monitoring.
• Analyse campaign data (CPC, CPA, ROAS, CTR, Quality Score, etc.) and generate actionable insights.
• Continuously improve campaign performance through data-driven optimization techniques.
• Stay updated with the latest PPC trends, algorithm updates, and platform changes.
• Client Handling (International Exposure): Communicate directly with overseas clients, primarily from the US/North American market.
• Understand client goals, KPIs, and business objectives to align campaign strategies.
• Share regular performance reports, insights, and recommendations with clients.
• Participate in client calls, presentations, and strategy discussions.