ESaaS - MSD -Technical- D365 CE Developer Associate

Role overview

ESaaS - MSD -Technical- D365 CE Developer Associate at Zensar

We are seeking an experienced Dynamics 365 Marketing Developer with deep expertise in Dynamics 365 Customer Insights - Journeys (formerly Dynamics 365 Marketing) to design, develop, configure and support marketing automation solutions.

The role involves collaborating with business stakeholders, marketing teams, solution architects and CRM developers to deliver scalable, customer-centric marketing solutions that drive engagement, lead generation and customer retention.

Responsibilities

• Configure real-time and outbound marketing campaigns.
• Develop lead nurturing, lead scoring and customer engagement strategies.
• Configure subscription centres, preference centres and consent management.
• Configure customer profiles and enrich customer data.
• Design customer lifecycle journeys using engagement and interaction data.
• Configure dynamic content and personalisation tokens.
• Develop SMS, Push Notification and multi-channel marketing campaigns.
• Ensure compliance with GDPR and marketing consent requirements.
• Implement event-triggered communications and reminders.
• Build JavaScript, C#, Power Automate and Azure integrations.
• Create custom Dataverse tables and business processes.
• Implement custom customer triggers and event-based marketing automations.
• Configure Customer Insights analytics and reporting.
• Monitor campaign performance, customer engagement and conversion metrics.
• Create Power BI reports for marketing effectiveness measurement.
• Ensure adherence to Microsoft best practices and governance standards.
• Support environment strategy and release management processes.
• Support & Maintenance Troubleshoot campaign, journey and integration issues.
• Perform root cause analysis and implement fixes.
• Support production deployments and post-production monitoring.
• Provide technical guidance to business users and marketing teams.
• Build marketing segments and lead scoring models.
• Develop email templates and landing pages.
• Configure customer triggers and event management processes.
• Build Power Automate workflows.
• Deliver integrations with Sales and external platforms.
• Monitor campaign performance and analytics.

Required qualifications

• Required Technical Skills Dynamics 365 Dynamics 365 Customer Insights - Journeys Dynamics 365 Sales Dataverse Dynamics 365 Customer Insights - Data Power Platform Power Automate Power Apps Power BI Dataverse Development Skills C# .NET Framework/.NET Core JavaScript TypeScript HTML/CSS REST APIs Webhooks Azure Services Azure Functions Logic Apps Service Bus Azure Storage Azure API Management Integration Technologies OAuth Microsoft Graph API Third-party Marketing Platforms Event Streaming Technologies Typical Day-to-Day Activities Create and modify customer journeys.
• Mandatory Experience 3 to 7+ years of Microsoft Dynamics 365 CRM development experience. 2+ years of hands-on experience specifically with: Dynamics 365 Marketing / Customer Insights - Journeys Real-Time Marketing Customer Journeys Segmentation Email Marketing Lead Management Marketing Automation

Employment details

• Location: Pune [Maharashtra] [India]

Additional role details

• The ideal candidate will have hands-on experience in customer journeys, real-time marketing, segmentation, event management, lead management, customer data integration and extending D365 Marketing using Power Platform, Dataverse, Azure and custom development technologies.
• Marketing Automation Development Design and develop end-to-end customer journeys using Dynamics 365 Customer Insights - Journeys.
• Build automated customer engagement workflows based on business requirements.
• Segmentation & Customer Data Management Create dynamic, static and behavioural segments.
• Implement audience targeting and personalisation strategies.
• Email & Communication Development Design and build responsive marketing emails and templates.
• Event Management Configure webinars, events, registrations and attendee management.
• Integrate external event platforms such as Teams, Zoom or third-party systems.
• Custom Development Develop custom plugins, workflows and APIs to extend D365 Marketing capabilities.
• Integration Development Integrate D365 Marketing with: Dynamics 365 Sales Dynamics 365 Customer Service Power Platform Azure Services Customer Data Platforms (CDP) Third-party Email/SMS providers Websites and customer portals Develop REST API integrations for customer and marketing data synchronisation.
• Reporting & Analytics Develop marketing performance dashboards.
• Technical Design & Governance Participate in solution design workshops.
• Produce Technical Design Documents (TDDs).
• Troubleshoot marketing campaign issues.
• Participate in Agile ceremonies and sprint delivery.