Product Marketing Manager

Role overview

Product Marketing Manager at Xoxoday

About This Role We’re looking for a Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market.

This role sits at the intersection of product, sales, and marketing, with a clear focus on translating customer and market insights into effective go-to-market execution.

Why This Role Matters This role helps ensure our products are clearly understood, effectively positioned, and supported in the market.

Responsibilities

• You’ll work closely with cross-functional partners to shape messaging, enable sales teams, and support revenue growth across the product lifecycle.

Required qualifications

• What We’re Looking For - Experience in product marketing, marketing, or product management, preferably in SaaS or B2B technology. - knowledge and application of AI tools is a must have - Experience supporting products across their lifecycle, from launch through adoption and growth. - Comfort working with data and analytics to inform decisions and strategy. - Ability to translate insights into clear messaging and actionable plans. - Strong written and verbal communication skills. - Ability to work closely with cross-functional teams in a fast-paced environment. - Experience in rewards, incentives, loyalty, and fintech will be a big plus.

Preferred qualifications and skills

• Nice to Have - Experience working with or marketing to the US market. - Hands-on experience with analytics, advertising, or CRM tools.

Employment details

• Location: Bangalore [KA] [India]

Additional role details

• This is an execution-heavy role suited for someone who is comfortable working with data, customers, and internal stakeholders in a fast-moving SaaS environment.
• What You’ll Do Customer & Market Insights - Engage with customers and prospects to gather qualitative and quantitative insights. - Translate customer needs and feedback into clear positioning and messaging inputs. - Analyze the competitive landscape to identify gaps, opportunities, and differentiation.
• Go-to-Market & Positioning - Define and execute go-to-market strategies aligned with business priorities. - Shape product positioning and narratives that support adoption and growth. - Partner with product and marketing teams to support product launches and feature rollouts.
• Sales Enablement - Build sales playbooks, enablement materials, and core marketing assets. - Partner with sales teams to refine messaging, positioning, and outreach approaches. - Support sales teams with clear, usable materials that improve effectiveness in-market.
• Demand & Growth Support - Collaborate with marketing teams on demand generation and growth initiatives. - Support optimization of conversion funnels and lead acquisition efforts. - Ensure messaging consistency across campaigns and channels.
• Measurement & Optimization - Use analytics tools to measure the impact of marketing and GTM initiatives. - Monitor performance and identify areas to improve effectiveness and efficiency. - Apply insights to refine strategies and execution over time.
• What Makes You a Strong Fit - You’re curious about customers and markets and actively seek out insights. - You’re comfortable balancing strategy with hands-on execution. - You communicate clearly and can align diverse stakeholders around a shared narrative. - You’re organized, adaptable, and able to move work forward in ambiguous situations.
• By connecting customer insight, product strategy, and sales execution, you’ll directly influence adoption, revenue growth, and how our products show up for customers.
• Why Join Us - Work closely with product, sales, and marketing leaders. - Have direct ownership over key go-to-market initiatives. - Build skills across positioning, enablement, and growth. - Operate in a collaborative, execution-focused environment. - Contribute to products used by businesses globally.