Sales Development Representative Lead

Role overview

Sales Development Representative Lead at Xoxoday

About This Role We run a data-driven outbound and inbound-qualification motion, with every call, email, and account touch logged and worked in structured cycles - fresh outbound, dormant-deal revival, closed-lost re-engagement, and no-deal contact revival.

This role owns the numbers behind that engine: the activity that goes in, the qualified pipeline that comes out, and the CRM discipline that lets us trust both.

Responsibilities

• You'll lead a team of SDRs, hold them accountable to daily and weekly targets, keep the funnel clean and measurable, and turn activity data into decisions — who to call first, which accounts to revive, and where each rep needs to improve.

Preferred qualifications and skills

• Nice to Have - Experience with outbound tooling, sales engagement platforms, or lead-scoring and prioritisation systems. - Exposure to rewards, engagement, loyalty, or incentive-tech, or to selling to HR, Sales, or Marketing buyers.

Employment details

• Location: Bangalore [KA] [India]

Additional role details

• What You'll Do Team Leadership & Coaching - Lead, coach, and develop a team of SDRs through daily huddles, call and email reviews, live listening, and weekly 1:1s tied to each rep's numbers. - Own onboarding and ramp for new hires, guiding them to full quota productivity. - Build a culture of accountability where targets, activity, and data hygiene are non-negotiable, without undermining team morale.
• Pipeline Generation & Quality - Carry a team quota for qualified meetings and sales-accepted pipeline. - Run structured working cycles across fresh outbound, dormant-deal revival, closed-lost re-engagement, and no-deal contact revival, using scoring and prioritisation logic to guide who the team approaches first. - Enforce qualification criteria so booked meetings convert into real pipeline rather than calendar activity.
• Performance Management - Track and report daily, weekly, and monthly on activity and output metrics for each rep and the team. - Own the SDR dashboards, keeping them accurate and using them to identify who's ahead, who's behind, and why. - Run a weekly numbers review covering activity vs. target, connect and conversion rates, meetings booked, pipeline generated, and stage-by-stage drop-off. - Diagnose performance gaps from the funnel data — pinpoint whether shortfalls stem from dials, connect rate, pitch, or qualification — and act on the right lever. - Flag under-performance early with a documented plan, and surface top performers for progression.
• Process, CRM & Data Hygiene - Enforce complete, accurate logging of every call, email, note, and task in the CRM. - Keep contact, company, and deal data clean so reporting and revival scoring remain trustworthy. - Refine cadences, sequences, call scripts, and messaging based on performance data. - Partner with Marketing on lead flow and SLAs, and with Account Executives on clean, well-documented handoffs.
• What We're Looking For - 3+ years in SDR, BDR, or inside sales, including 1–2 years leading, mentoring, or acting as a senior/lead SDR, ideally in B2B SaaS. - A proven track record of personally hitting SDR quota, plus a clear example of lifting a team's or peers' performance. - Strong hands-on CRM skills — able to build and read reports and dashboards, not just log activity. - Genuine comfort with metrics — you instinctively break a shortfall down by funnel stage and act on it. - Strong coaching, communication, and objection-handling skills — you can teach a call, not just make one. - An organised, consistent, and accountable operating style, running a tight cadence and expecting the same from your team.
• What Makes You a Strong Fit - You diagnose from data, not opinion, and know exactly which funnel lever to pull when numbers move. - You hold a team to high standards while keeping morale intact. - You treat CRM hygiene as core to the job, not an afterthought. - You coach reps toward better conversion rather than just pushing more activity.
• Why This Role Matters This role is the connective layer between raw outbound activity and predictable, qualified pipeline.
• The quality of the team's coaching, data discipline, and funnel diagnosis directly shapes how much revenue the business can reliably forecast and close.
• Why Join Us - Lead a team working across multiple products in a live, quota-carrying motion. - Own dashboards and reporting that directly influence sales decisions. - Operate with real accountability and visibility into your team's impact. - Work closely with Marketing and Account Executives on shared pipeline goals.