Senior / Digital Marketing Manager

Role overview

Senior / Digital Marketing Manager at SPARX IT Solutions

Ability to design end-to-end digital marketing campaign journeys and bring them to life in the way of focused multi-touch demand generation campaigns, utilizing various platforms.

We are looking for an experienced and result-driven Digital Marketing Head to join our marketing team!

Responsibilities

• Plan and execute all digital marketing, including SEO, SEM, marketing database, email, content syndication, social media, and display advertising campaigns.
• Must have experience in creating a new strategy for generating leads.
• Create and implement a digital marketing strategy to drive awareness, traffic, leads, and conversions.
• Should have experience in paid marketing to look after our paid marketing activities (Google, Facebook, Instagram, LinkedIn); having good experience in search engine marketing and maximization of ROI in paid search campaigns.
• Develop and execute the company's paid marketing strategy, including creating and managing campaigns across multiple channels.
• Develop growth strategies with the sales team to optimize engagement within high-value accounts.
• Perform in-depth research to identify opportunities to improve marketing effectiveness.
• Create, execute, and manage paid media campaigns across different channels, including but not limited to the display, search, paid social media (LinkedIn), industry.
• Helping to drive leads and online traffic with web-based activities and programs.
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
• Executing digital marketing strategies across channels including email, social media, and display advertising campaigns.
• Continuously test and improve ad creatives, targeting, and bidding strategies to improve campaign performance.
• Planning, developing and executive account-based Marketing Campaigns.
• Planning and carrying out webinar strategies, establishing (virtual and live) events to interact with target audience and generate leads.
• Track, measure, and report on all ABM activity based on Sales KPIs and success.
• Designing, building, and maintaining organization's social media presence.
• Plan, setup execute the demand generation programs to generate new leads and increase pipeline velocity through organic and paid marketing campaigns.
• What We Look For In You: A minimum of 7 years of experience in performance marketing, with experience of leading a team.
• Strong analytical skill, with the ability to analyze and interpret data to identify trends, insights, and opportunities for improvement.
• Proven experience in paid marketing, with a strong record of accomplishment of success in managing and optimizing campaigns across multiple channels.
• Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, or Google Analytics Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
• Understand sales processes and objectives of the accounts and work closely to define fitting marketing program to achieve their goals and grow our business.
• Analyze account strategy, set up marketing plan working closely with the onshore marketing leads.
• To support the creation and promotion of a set of ABM best practices.
• Driving maximum ROI from campaigns.
• Strong team management and communication (written and verbal) skills.

Required qualifications

• Minimum qualification: Any Graduate Degree

Employment details

• Location: Noida (Sector 63) [India]

Additional role details

• As the Digital Marketing Head at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy, you should have in-depth marketing experience and a passion for growth, marketing, branding & lead generation.
• Digital marketing strategies are extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives.
• We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.