Demand Generation & Digital Marketing Executive

Role overview

Demand Generation & Digital Marketing Executive at smartData Enterprises

Plan, execute, and optimize digital marketing campaigns focused on lead generation and pipeline growth.

We are looking for a proactive and performance-driven Demand Generation & Digital Marketing Executive to generate qualified leads and increase brand visibility through digital marketing initiatives.

Responsibilities

• Manage LinkedIn, Google Ads, email marketing, and other digital channels ; support Meta campaign optimization.
• Support inbound enquiry creation through LinkedIn outreach, ZoomInfo-assisted prospecting, email campaigns, webinars, and other channels .
• Work with content and design teams on landing pages, emailers, brochures, blogs, and social creatives .
• Track and report campaign performance using Google Analytics, Google Search Console, LinkedIn Analytics, and other tools .
• Manage marketing automation and email nurturing; support ABM initiatives.
• Collaborate with delivery, sales, and leadership to position smartData offerings across healthcare, SaaS, AI, cloud, and priority domains .
• Monitor industry trends and competitors; prepare monthly reports on campaign performance, leads, website traffic, ROI, and recommendations .

Required skills

• Minimum 3 years of experience in Digital Marketing, Demand Generation, Growth Marketing, or Performance Marketing .
• Hands-on experience with Google Ads, LinkedIn campaigns, email marketing, and Meta campaign optimization .
• Experience in lead generation using LinkedIn, ZoomInfo, email marketing, webinars, and online campaigns .
• Experience with HubSpot, Zoho CRM, Salesforce, Mailchimp, or similar CRM/marketing automation platforms .
• Knowledge of lead nurturing, email automation, customer journey mapping, landing page optimization, A/B testing, and campaign analysis .
• Strong understanding of B2B marketing for IT services, software development, SaaS, AI, or technology companies .
• Excellent written and verbal communication skills with the ability to manage multiple campaigns and a strong understanding of inbound/outbound demand generation and analytics .

Employment details

• Location: Mohali [India]