Senior Product Manager – Activation & Onboarding, Commerce

Role overview

Senior Product Manager – Activation & Onboarding, Commerce at Wingify

Employment details

• Location: Delhi [DL] [India], India

About the employer

• Wingify is building an Agentic Experience Optimization Platform that brings experimentation, personalization, behavioral insights, commerce optimization, feature management, and customer engagement together on a shared data foundation.
• At the heart of the platform is Wingz , our intelligence engine that continuously understands customer behavior, decides what is most relevant, acts in the moment, and learns from the outcome.
• Within our Commerce Product Tribe , activation is where this journey begins.
• Our enterprise customers have complex, heterogeneous product catalogs and data sources.
• Getting them live requires connecting these systems, structuring their data, and making the setup simple enough that increasingly AI—not manual configuration—does the heavy lifting .
• That's where you come in.
• The Role We are looking for a Senior Product Manager – Activation & Onboarding to own the journey from signed contract to first measurable customer value for our Commerce products.
• You will own the product experience and roadmap across technical integration, catalog onboarding, data structuring, configuration, and activation.
• Your goal is simple: make it dramatically faster and easier for enterprise customers to get live and see value.
• This is an impact-driven role.
• Success isn't measured by how many features you ship, but by whether you improve metrics such as: Time to first value Activation and onboarding completion rates Catalog integration success Drop-off at different onboarding stages Data quality and integration reliability Support effort required to get customers live You'll work closely with Engineering, Data, GTM, CSM, TSM and TSE teams , as well as directly with enterprise customers and their technical teams.
• You'll also have a significant opportunity to use AI and automation to rethink how enterprise onboarding works—from catalog mapping and configuration to troubleshooting and error resolution.
• What You'll Own Own the activation and onboarding product roadmap end-to-end, from customer kickoff through first live recommendation and measurable value.
• Define and track activation KPIs including time-to-value, activation rate, integration completion, catalog health and onboarding drop-offs .
• Partner with Engineering and Data teams on API integrations, catalog/feed ingestion, data schemas and integration architecture across sources such as BigQuery, feeds and direct APIs.
• Identify and remove friction across catalog connection, data mapping, structuring, validation, synchronization and error handling.
• Simplify technical onboarding for both technical and non-technical users through better UX, automation and self-service experiences.
• Explore and ship AI-powered capabilities such as automatic catalog structure detection, AI-assisted field mapping, natural-language configuration, intelligent defaults and proactive integration troubleshooting .
• Conduct structured discovery with customers, CSMs, TSMs and TSEs to understand where onboarding breaks down and quantify the impact of solving those problems.
• Translate the needs of international enterprise customers—including multi-market, multi-catalog and non-standard data structures —into clear product requirements and evaluation criteria.
• Own experimentation and continuous improvement of onboarding flows through instrumentation, funnel analysis and customer feedback .
• Monitor integration reliability, data quality and activation performance, and proactively address regressions.
• Clearly communicate product capabilities, limitations and AI-driven automation to customers and internal stakeholders, building confidence and trust in the experience.
• What We're Looking For 4–8 years of Product Management experience , ideally building integration, activation/onboarding or data-intensive B2B products.
• Experience working with products involving APIs, data pipelines, product catalogs, feeds, search, recommendations or personalization .
• Proven experience shipping products that simplify technical onboarding or enterprise integrations , preferably in a B2B SaaS environment.
• Strong ability to work with Engineering and Data teams on topics such as APIs, data schemas, catalog/feed formats and integration architecture .
• You don't need to be an engineer, but you should be technically curious, comfortable going deep, and able to challenge technical trade-offs from a customer and business perspective.
• A genuine interest in using AI to reduce product friction and automate workflows , with good judgment about where automation creates value and where human control is still important.
• E-commerce or retail experience is a strong plus, particularly with product catalogs, feeds, merchandising, search, recommendations or personalization.
• Experience working with international, multi-market or multi-language products is a plus.
• Excellent written and verbal English communication skills are required.
• French is a plus.
• What Great Looks Like Product Craft You can take an ambiguous integration or onboarding problem and turn it into a clear, outcome-driven product roadmap.
• You understand that AI is a means to remove friction, not the product objective itself .
• You can work effectively with Engineering and Data teams on complex technical problems without needing to be the deepest technical expert in the room.
• You have strong product intuition for what makes an integration genuinely easy—not just easy in a demo.
• Discovery & Execution You use a combination of customer interviews, funnel data, product analytics and operational insights to identify the highest-impact problems.
• You can translate customer pain points into clear product requirements and measurable outcomes.
• You drive execution with clarity across product development, QA, experimentation, documentation and launch.
• You continuously measure activation and time-to-value and use those insights to improve the onboarding journey.
• Business & Stakeholder Management You work effectively across GTM, Sales, CSM, TSM, TSE, Operations, Engineering and Data .
• You can explain complex technical concepts in simple language to customers and business stakeholders.
• You build trust by being clear about what the product—and its AI capabilities—can and cannot do.
• You prioritize based on customer impact, activation outcomes and business value , rather than simply chasing new technology.
• Autonomy & Mindset You take ownership, make decisions and keep things moving in ambiguous environments.
• You bring people along, challenge assumptions constructively and maintain a high bar for quality.
• You are comfortable operating across international teams, cultures and time zones .
• You combine rigor and ambition with a collaborative, low-ego approach.
• Why This Role?
• This is an opportunity to work on a high-impact product problem at the intersection of Product, AI, Data and Commerce .
• You'll have the opportunity to fundamentally rethink how enterprise customers integrate complex product data and get value from a sophisticated commerce platform—moving from manual, technical onboarding toward an intelligent, AI-assisted activation experience .
• If you're excited by complex product problems, enterprise customers, data-heavy systems and using AI to make products dramatically simpler, we'd love to hear from you.