Assistant Manager - Growth Marketing (Lifecycle/ CRM)

ACKO · Bangalore

Collected role description

<h1>About Us</h1>ACKO is the protection destination for over 200 million tech-savvy families across India, protecting their families, assets and money. Launched in 2016, ACKO started by reimagining insurance, making it simple, hassle-free and customer-first. Today, our mission goes beyond that: we aim to touch the lives of 1 million users, building products that solve real-world problems with technology at the core.We are not just another insurance company, our DNA is product-tech, and our approach is bold, innovative, and digital-first. From zero commission, zero paperwork, and instant renewals to same-day claims settlements and app-based tracking, ACKO is a Welcome Change from traditional insurers.But what truly sets us apart? Our people. At ACKO, every Acker’s voice and ideas matter. We’re a vibrant, inclusive team of creators, thinkers, and doers, building products that redefine protection while ensuring each Acker grows, thrives and does meaningful work.Join us at ACKO, where bold ideas, real impact and tech-driven innovation redefine protection and peace of mind - and where YOU can make a real difference in people's lives. ACKO is a product-tech company, launched in 2016, solving real-world problems for customers, starting with insurance. And as a customer-first organization serving the digitally-savvy, ACKO’s value proposition of ‘Welcome Change’ focuses on offerings that make insurance simple and hassle-free! With features such as zero commission, zero paperwork, instant renewal, same-day claim settlements, and app-based updates on claims, ACKO is a 'Welcome Change' from traditional insurers.Having said that, we are not just another conventional insurance firm, or the people consulted solely for "claims”! Anchored in a tech-centric philosophy, ACKO’s approach fuels innovation, empowering us to develop comprehensive products that cater to every aspect of our customers' insurance requirements. And while we are at it, we put our Ackers at the heart of everything we do. We're not your typical 9-to-5 workplace; we're a vibrant and inclusive bunch of innovators and creators making sure every Acker’s idea matters, their voice is heard, and their growth is part of our mission.<h4>About the role</h4>We are looking for an Assistant Manager – Growth Marketing to help build and scale customer lifecycle journeys across ACKO.You will work across channels such as WhatsApp, Push, Email, SMS, In-app and Call Centre to identify opportunities across the customer journey and turn them into targeted, measurable growth interventions.This is a hands-on role. You will be expected to understand customer behaviour, build audience segments, set up automated journeys, run experiments, analyse performance and continuously improve what we communicate, when we communicate and whom we communicate with.The role sits at the intersection of Growth, Product, Data, Content, Design and Technology, and is suited to someone who can combine strong execution with analytical and customer-first thinking.<h2>What you’ll own</h2>Lifecycle growth<ul><li>Build and optimise customer journeys across conversion, onboarding, engagement, renewal, cross-sell, retention and reactivation.</li><li>Identify customer drop-offs and behavioural opportunities, and translate them into relevant communication interventions.</li><li>Develop always-on, event-triggered and personalised journeys across the customer lifecycle.</li></ul>Campaign execution & automation<ul><li>Independently execute campaigns across WhatsApp, Push, Email, SMS, In-app, Call Centre and other CRM channels.</li><li>Build audience segments, configure triggers, exclusions, frequency controls and channel sequencing.</li><li>Work with APIs, webhooks and event triggers to automate journeys, while owning campaign QA, deployment and monitoring.</li></ul>Experimentation & analytics<ul><li>Design and run A/B tests across audience, content, proposition, timing, channel and journey structure.</li><li>Track impact beyond opens and clicks, including conversion, repeat visits, retention and revenue.</li><li>Analyse campaign and funnel performance to identify what to scale, improve or stop.</li></ul>Cross-functional execution & scale<ul><li>Work closely with Growth, Product, Analytics, Content, Design and Tech teams to take initiatives from idea to execution.</li><li>Build reusable campaign frameworks and automate repetitive processes to improve speed and quality.</li><li>Use AI and automation tools to improve areas such as personalisation, QA, analysis and reporting.</li></ul><h3>What we’re looking for</h3><ul><li>3–5 years of experience in Growth Marketing, Lifecycle Marketing, CRM, Retention Marketing or Marketing Automation, preferably in a consumer internet, fintech, insurtech, e-commerce or D2C business.</li><li>Strong hands-on experience with a CRM/marketing automation platform such as CleverTap, MoEngage, WebEngage or similar.</li><li>Experience independently managing the campaign lifecycle—from audience creation and journey setup to QA, launch, analysis and optimisation.</li><li>Strong understanding of customer segmentation, behavioural targeting, lifecycle journeys and personalisation.</li><li>Hands-on experience running structured A/B tests and interpreting experiment results.</li><li>Comfort working with campaign events, APIs/webhooks, dynamic content and automated triggers.</li><li>Strong analytical ability and comfort working with large datasets and dashboards.</li><li>Familiarity with analytics platforms such as Mixpanel, Amplitude, Google Analytics, Tableau, Power BI or similar.</li><li>Understanding of messaging deliverability, channel fatigue, frequency management, consent and communication hygiene.</li><li>Ability to convert data and customer behaviour into clear hypotheses and actionable campaigns.</li><li>Strong project management and stakeholder management skills.</li><li>Strong written and verbal communication.</li><li>High ownership and comfort working independently in a fast-moving environment.</li></ul><h3>You’ll do well in this role if you</h3><ul><li>Think about the customer journey, not just the next campaign.</li><li>Ask why a customer behaved a certain way before deciding what message to send.</li><li>Are comfortable moving between data, campaign tools, customer communication and business discussions.</li><li>Enjoy experimenting and learning from both successful and unsuccessful tests.</li><li>Look for ways to automate repetitive work and build systems that scale.</li><li>Can balance speed of execution with attention to detail.</li><li>Take ownership of an outcome rather than waiting for a detailed brief.</li></ul>

Collected experience requirement

3-5 years