Content Strategist

Goodera · Bangalore

Collected role description

About Goodera<a target="_blank" rel="noopener" class="text-primary-600 underline underline-offset-2" href="http://www.goodera.com">Goodera</a> is the world’s leading platform for employee engagement, helping companies build meaningful, purpose-driven workplace experiences through employee volunteering. We partner with 500+ enterprises, including 75 Fortune 500 companies like IBM, ServiceNow, and Amazon to help teams connect with purpose while driving social impact. Operating across 100+ countries and 30+ languages, Goodera delivers hosted volunteering and team engagement experiences - virtual, in-person, and hybrid - through a network of 2,500+ hosts. In 2025 alone, we facilitated 10,000+ experiences engaging over 500,000 employees worldwide. With consistent 100% YoY growth and profitability since April 2024, Goodera is backed by leading investors including Elevation Capital, Nexus Venture Partners, Omidyar Network, Zoom Ventures, xto10x, and Ursula Burns.Goodera enables end-to-end employee engagement programs, with a core focus on corporate volunteering. We help organizations design and deliver meaningful experiences that drive both employee engagement and social impact.What we do:<ul><li>End-to-end program management: Design and execute corporate volunteering initiatives from concept to completion</li><li>Curated opportunities: Match organizations with the right experiences from our global catalog of volunteering activities</li><li>Program planning & participation: Support timelines, campaigns, and communications to drive employee registrations</li><li>Hosted experiences: Deliver engaging, high-quality sessions led by trained Goodera hosts who guide, orient, and contextualize each experience</li><li>Impact measurement: Track, measure, and communicate both employee engagement and social impact outcomes</li></ul>As we continue to grow, Goodera is exploring avenues of expanding beyond volunteering into a broader suite of employee engagement offerings including team building, culture-building, and purpose-driven experiences. Role OverviewWe are looking for a Creative Strategist - Content who will own how Goodera’s offerings are understood and presented.You will translate category and product concepts into clear, compelling, client-ready campaigns and content. while also improving the processes and infrastructure that make high-quality content faster, more consistent, and easier to access. Key Responsibilities<ul><li>Offering Positioning and Narrative<ul><li>Define propositions, messaging pillars, and offering narratives.</li><li>Develop names, taglines, messaging frameworks, and campaign concepts.</li><li>Translate complex offering details into simple, differentiated, and persuasive stories.</li><li>Set the conceptual and visual direction for how offerings are presented.</li><li>Work with designers to bring campaigns, concepts, and offering narratives to life.</li></ul></li><li>Market-Facing Content<ul><li>Build and maintain the client-ready collateral library such as, offering pitch decks, one-pagers, case studies, impact stats, activity explainers that customer-facing teams can pull without custom work</li><li>Design tailored solutions for strategic prospects and key accounts by mapping client needs (causes, geographies, formats, volumes, budgets) to the right combination of Goodera offerings</li><li>Build new special catalogs as demand emerges (industry verticals, cause-based themes, seasonal campaigns like giving season, format-specific showcases), working with the team on which verticals to prioritize</li><li>Build creative pitch narratives and decks for high-stakes deals, and join sales teams in delivering them to senior CSR, HR, and social impact leaders</li></ul></li><li>Product and Category Content Engine<ul><li>Develop marketing content for Goodera's offerings across channels like website offering pages, one-pagers, campaign content, case studies based on input provided by function head</li><li>Build and maintain the client-ready collateral library such as, offering pitch decks, one-pagers, case studies, impact stats, activity explainers that customer-facing teams can pull without custom work</li><li>Keep offering content fresh and consistent – flag outdated claims, stale stats, and messaging drift across website, decks, and collateral</li><li>Partner with brand/marketing on website updates and campaign execution</li><li>Improve speed and efficiency by creating processes, guidelines, and templates that systematise content and campaign development</li></ul></li></ul>About you<ul><li>6+ years experience in offering marketing, content strategy, brand strategy, product marketing, communications, or a related role</li><li>Excellent writing, storytelling, and presentation-development skills</li><li>Ability to build sharp propositions and narratives from broad or complex inputs</li><li>Strong understanding of B2B, enterprise, and sales-led communication</li><li>Experience creating pitch decks, sales collateral, landing pages, and campaign content</li><li>Strong editorial judgment and attention to consistency, accuracy, and detail</li><li>Ability to work independently, manage multiple stakeholders, and take projects from brief to final delivery</li><li>High AI fluency, with the ability to use smart prompting and great judgment to deliver substantial content and campaign requirements quickly and with minimal iterations.</li><li>Have experience in turning product concepts into stories that customers immediately understand.</li><li>Think like a strategist but execute like a hands-on creator</li><li>Bring clarity and structure to ambiguous briefs</li><li>Working and directing visual designers to bring your ideas to life</li></ul>

Collected experience requirement

6+ years