GTM Lead - EMEA

<h3>About Goodera</h3><p>Goodera is the world’s leading platform for employee engagement, helping companies build meaningful, purpose-driven workplace experiences through employee volunteering. We partner with 500+ enterprises, including 75 Fortune 500 companies like IBM, ServiceNow, and Amazon to help teams connect with purpose while driving social impact. Operating across 100+ countries and 30+ languages, Goodera delivers hosted volunteering and team engagement experiences - virtual, in-person, and hybrid - through a network of 2,500+ hosts. In 2025 alone, we facilitated 10,000+ experiences engaging over 500,000 employees worldwide. With consistent 100% YoY growth and profitability since April 2024, Goodera is backed by leading investors including Elevation Capital, Nexus Venture Partners, Omidyar Network, Zoom Ventures, xto10x, and Ursula Burns.</p><p>Goodera enables end-to-end employee engagement programs, with a core focus on corporate volunteering. We help organizations design and deliver meaningful experiences that drive both employee engagement and social impact.</p><p></p><p>What we do:</p><ul><li><p>End-to-end program management: Design and execute corporate volunteering initiatives from concept to completion</p></li><li><p>Curated opportunities: Match organizations with the right experiences from our global catalog of volunteering activities</p></li><li><p>Program planning &amp; participation: Support timelines, campaigns, and communications to drive employee registrations</p></li><li><p>Hosted experiences: Deliver engaging, high-quality sessions led by trained Goodera hosts who guide, orient, and contextualize each experience</p></li><li><p>Impact measurement: Track, measure, and communicate both employee engagement and social impact outcomes</p></li></ul><p>As we continue to grow, Goodera is exploring avenues of expanding beyond volunteering into a broader suite of employee engagement offerings including team building, culture-building, and purpose-driven experiences. </p><h3>Role Overview</h3><p>We are seeking a detail-oriented and strategic Go-To-Market Operations Manager to drive the execution of our GTM strategies. This role requires a deep understanding of market dynamics, customer needs, and competitive landscapes. This role will collaborate with cross-functional teams to ensure successful product launches, optimize sales processes, and enhance customer engagement. </p><h3>Key Responsibilities:</h3><p>GTM Strategy Development:</p><ul><li><p>Assist in formulating and refining GTM strategies for demand generation across Enterprise, Mid-market and SMB segments</p></li><li><p>Conduct market research and competitive analysis to inform GTM planning</p></li></ul><p>Demand generation: </p><ul><li><p>Execute Community Engagement initiatives for EMEA business such as an annual summit, quarterly webinars, city-wise community meets, conferences from external ecosystem players</p></li><li><p>Lead demand generation across inbound and outbound channels such as Email-led Outreach, Organic Search, Paid Marketing, Social-media led Outreach and website</p></li><li><p>Monitor KPIs and metrics to evaluate the success of GTM initiatives and adjust strategies as needed.</p></li></ul><p>Cross-Functional Collaboration:</p><ul><li><p>Partner with Sales, Marketing, Product, and Customer Success teams to align GTM efforts</p></li><li><p>Facilitate communication and collaboration between departments to streamline processes</p></li></ul><p>Reporting and Analytics:</p><ul><li><p>Analyze data to provide insights on market trends, customer needs, and competitive landscape.</p></li><li><p>Generate regular reports to track the effectiveness of GTM strategies and operations.</p></li></ul><p>Project Management:</p><ul><li><p>Manage timelines, budgets, and resources for GTM projects</p></li><li><p>Coordinate with cross-functional teams to ensure timely execution of initiatives</p></li></ul><h3>Qualifications:</h3><ul><li><p>Bachelor’s degree from a tier-1 undergraduate school such as IITs / BITS Pilani / DTU / SRCC / LSR / St. Stephens; MBA is a plus.</p></li><li><p>2-4 years of experience in B2B GTM Ops, marketing, sales operations, or related roles. Any experience in the European market will be a plus.</p></li><li><p>Strong analytical skills and experience with data analysis tools</p></li><li><p>Excellent communication and interpersonal skills</p></li><li><p>Proven ability to manage multiple projects and priorities in a fast-paced environment.</p></li><li><p>Familiarity with CRM and marketing automation platforms (HubSpot).</p></li></ul><h3>Why Join Us?</h3><ul><li><p>Opportunity to lead impactful initiatives in a growing company</p></li><li><p>Collaborative and innovative work culture</p></li><li><p>Competitive salary and benefits package</p></li></ul>