EXECUTIVE I - STRATEGY & NEW BUSINESSES

<span class="jobdescription"><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:14.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>External Job Description</b></H2> </div><div><p>Overview <br>As the Head of Content I will be responsible for shaping and leading Nilaya Anthology's content ecosystem across all customer touchpoints. The role oversees <br>the development of the brand's editorial vision, content strategy and storytelling across digital platforms, retail experiences, exhibitions, cultural programming, <br>partnerships and public relations. Working cross-functionally, the role ensures a consistent brand narrative while building scalable systems for content production, <br>agency management and knowledge management. <br>Key Responsibilities <br>● Develop and lead Nilaya Anthology's overall content and editorial strategy across digital platforms, retail experiences, exhibitions, cultural programming, <br>PR and brand partnerships. <br>● Own the brand's editorial voice and ensure consistency across all customer-facing communication. <br>● Lead storytelling for products, designers, exhibitions, collaborations, campaigns and cultural initiatives. <br>● Own the content ecosystem across the website, social media, newsletters, events, retail communication and in-store experiences. <br>● Develop and implement retail content strategies that enhance customer engagement, product discovery and the overall in-store experience. <br>● Oversee content production across photography, videography and editorial shoots, including creative briefing, planning and quality control. <br>● Serve as the central point of contact for all creative agencies and external collaborators, managing workflows, timelines, approvals and delivery across <br>internal teams. <br>● Manage relationships with the PR agency, photographers, videographers, writers and other creative partners. <br>● Identify opportunities for PR, partnerships and cultural collaborations that strengthen Nilaya Anthology's brand presence. <br>● Build and maintain a central content and knowledge repository, including editorial assets, product information, designer profiles, exhibition documentation and brand resources. <br>● Develop scalable content systems, workflows and documentation that improve operational efficiency and cross-functional collaboration. <br>● Track content performance across digital platforms and campaigns, using insights to optimise strategy and support business objectives. <br>● Manage content budgets, production timelines and external resources to ensure high-quality execution.</p></div></div></div> </span>