Creative Strategist Manager

Role overview

Creative Strategist Manager at Practo

Required qualifications

• Minimum qualification: Graduate

Preferred qualifications and skills

• Research: Google Trends, SEMrush, comment-mining tools AI workflow: ChatGPT or Claude for scripting and research, Dubverse, Heygen, Captions or ElevenLabs for voice and dubs, avatar and presenter tools Distribution: Google Ads, Meta Ads Manager, creator whitelisting setups GOOD TO HAVE Healthcare, health-tech, or regulated-category content experience Being a creator yourself is an added advantage Exposure to working with D2C Brands in the past

Employment details

• Location: Bengaluru [Karnataka] [India]

About the employer

• A creative strategist to lead Practo's internal creative team and build the in-house content studio ground up.
• Grow the Practo organic business through content, with end-to-end ownership of everything creative and content.

Additional role details

• You will inspire and lead by example on the creative front.
• WHAT YOU'LL LEAD Lead the internal creative team and set the bar by example, not just by brief Build creative studio with a team of editors and production crew Own YouTube and Meta end-to-end.
• Packaging, posting cadence, playlists,, collabs, and algorithm levers Own performance creatives - what works, why it works, and the next one off the back of that Build and scale content IPs for Practo Write copy that earns attention - hooks, titles, captions, scripts WHAT YOU BRING 6-9 years in content, creator ops, or channel growth Have personally shipped YouTube and Meta content that performed, at a creator shop, media brand, or in-house content team Deep understanding on the art and science of content to build channels organically Read retention curves, CTR, AVD, and follow-through like a creator Deep understanding of performance creatives Sharp copywriter.
• You can write a line that makes consumer stop scrolling Have built and led creative teams before - editors, producers, writers Comfortable on a set, in a script doc, and in the edit.
• Know what makes an edit land, not just review it Early on trends and formats, and know how to adapt them for the brand Uses AI across the workflow and has a clear view on where it helps and where it doesn't TOOLS EXPOSURE Edit: Premiere, CapCut, DaVinci, or Captions.AI Analytics: YouTube Studio, Meta Business Suite, VidIQ.