AM Performance marketing

Role overview

AM Performance marketing at Practo

Execution Excellence: Lead the end-to-end setup, monitoring, and optimization of performance campaigns across Google Ads, Meta, and other digital channels.

The company maintains high data security standards, including 256-bit encryption, HIPAA-compliant data centers, and ISO 27001 certification.123456 Senior Executive / Assistant Manager – Performance Marketing As a Senior Executive / Assistant Manager of Performance Marketing, you will be responsible for the day-to-day execution and optimization of Practo’s paid acquisition campaigns.

Responsibilities

• Search & PMax Specialist: Own the performance of Keyword Search Ads (KSA) and Dynamic Search Ads (DSA).
• Drive cross-channel growth by managing and scaling Performance Max (PMax) campaigns.
• Data Analytics & RCA: Regularly perform Root Cause Analysis (RCA) on campaign data to identify performance gaps.
• You won't just report numbers; you will provide clear action recommendations to improve KPIs.
• Budget Tracking: Closely monitor daily spends and performance metrics to ensure budgets are utilized efficiently with minimal wastage.
• Funnel Optimization: Analyze the user journey from ad impression to conversion, identifying bottlenecks and recommending improvements for landing pages and lead quality.
• Cross-functional Support: Work closely with Design and Content teams to refresh ad creatives and with the Analytics team to ensure seamless tracking via GTM and GA4.
• Reporting: Create and maintain detailed performance dashboards that provide transparency into ROI and acquisition costs.
• Behavioral Traits:
• Detail-Oriented: A hawk-eye for campaign settings, tracking codes, and data discrepancies.
• Ownership: A proactive "get things done" attitude with a strong sense of accountability for meeting targets.
• Curiosity: A constant desire to experiment with new ad formats, bidding strategies, and automation tools.
• Resilience: Ability to maintain focus and deliver results in a high-pressure, rapidly changing environment.

Required qualifications

• 3–5 years of experience in hands-on performance marketing, ideally in a fast-paced startup or digital agency.
• Technical Mastery: Deep experience with Google Ads (KSA, DSA, and PMax) and Meta Ads Manager is mandatory.
• Analytical Mindset: Strong proficiency in Google Analytics (GA4) and Google Tag Manager.
• You should be comfortable "living in the data."
• Advanced Excel/Google Sheets: Expertise in using pivot tables, VLOOKUPs, and data visualization to perform deep-dive analytics and trend forecasting.
• Strategic Thinking: Proven ability to not only identify what happened in a campaign but why it happened and how to fix it.
• Tools: Familiarity with CRM tools (like LeadSquared or HubSpot) to track lead-to-sale attribution is a plus.
• Minimum qualification: Graduate

Required skills

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Employment details

• Location: Bengaluru [Karnataka] [India]

About the employer

• Practo Company Profile Practo is the world's leading, and India's first profitable, integrated healthcare platform.

Benefits

• Founded in 2008, its mission is to make quality healthcare accessible and affordable by connecting the entire ecosystem: patients, doctors, clinics, hospitals, pharmacies, and diagnostics.
• Practo also provides software like Practo Ray and Insta to help healthcare providers—from small clinics to large hospitals—digitize their operations for more efficient care.

Additional role details

• The platform is a singular destination that helps consumers with finding healthcare providers, booking appointments, online consultations, getting lab tests done at home, and ordering medicines.
• Practo has helped over 30 Cr+ patients with 1.2L+ verified doctor-partners in 22+ countries.
• We are looking for a hands-on specialist who is an expert in Google’s search ecosystem and possesses the analytical rigor to diagnose performance trends and suggest immediate corrective actions.