Senior Manager - Marketing

<p><strong>Brand Planning and Brand Management</strong></p> <p>· Conceptualising the brand strategy &nbsp;&nbsp;for the brand/shows and implementing the same in conjunction with the Brand &nbsp;&nbsp;Lead</p> <p>· Implement all the ATL and BTL &nbsp;&nbsp;activities in order to showcase every property on air to the consumer, &nbsp;&nbsp;advertiser and trade</p> <p>· Support the Group Head with high &nbsp;&nbsp;quality, timely marketing inputs and implement tactical plans / programs to &nbsp;&nbsp;maximize the value of the brands through launch, growth &amp; sustenance &nbsp;&nbsp;phase</p> <p>· Steering key strategic &nbsp;&nbsp;interventions in regions aimed at driving business objectives</p> <p><strong>Execution</strong></p> <p>· Managing conversations with the &nbsp;&nbsp;agency and briefing them on the campaign and communication plan</p> <p>· Vendor selection</p> <p>· Preparing a brief for the &nbsp;&nbsp;programming and presentation team</p> <p>· Provide constant support to the &nbsp;&nbsp;Sales team by trade marketing support and product integrations</p> <p><strong>Budget allocation &amp; cost &nbsp;&nbsp;effectiveness</strong></p> <p>· Ensure cost savings and increasing &nbsp;&nbsp;perception by maximizing alliances and partnerships</p> <p>· Strike alliances and barter deals &nbsp;&nbsp;to ensure maximum touch points with the consumer</p> <p>· Allocating the budget with &nbsp;&nbsp;accordance to the Brand Lead</p> <p>· Analyzing the value add of the &nbsp;&nbsp;brand campaigns</p> <p><br></p> <p>Plan and implement Go to market strategy with experience in handling 360 degree marketing&nbsp;</p> <p>mix – TV, Print, Digital, On-ground activations etc.</p> <p>

• Brand Custodian for Zee Tamil – Responsible for channel positioning and increasing brand&nbsp;</p>

<p>power scores, top of mind and other brand equity measures.</p> <p>

• Own slots of the channel with an up-to-date understanding of shows in the slot by liaising&nbsp;</p>

<p>with programming team and maximize reach through various marketing initiatives by&nbsp;</p> <p>deploying the optimal marketing mix and constantly innovate the 360-degree marketing mix</p> <p>

• High quality sales support – Ideation till execution of Brand Integrations, Sponsorships, sales&nbsp;</p>

<p>pitch presentations etc with superior speed and co-ordination with programming and sales&nbsp;</p> <p>team&nbsp;</p> <p>

• Working closely with internal Promo teams, external creative and digital agencies to deliver&nbsp;</p>

<p>high quality communication which enhances consumer experience and affects brand value&nbsp;</p> <p>positively</p> <p>

• Continuously Track and analyse reports by working closely with research &amp; insights team to</p>

<p>gain insights about consumer interaction with the channel and convert insights into actions&nbsp;</p> <p>to create positive brand outcome</p> <h2>Skills and expertise</h2> <p>&nbsp;Proactive persona with excellent follow-up and multi-tasking skills to thrive in multistakeholder fast-paced environment.</p> <p>

• Demonstrated ability in previous organization in willingness to roll up sleeves and execute&nbsp;</p>

<p>to get the job done. “Must haves in CV”</p> <p>

• Superior MS office skills in PowerPoint, Excel, Word.</p>

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• creative and analytical bent of mind in solving consumer problems</p>