Head-PRS (South & East)

<p><strong>What You’ll Do</strong></p> <p>Revenue Growth &amp; Business Strategy</p> <ul> <li>Drive topline revenue growth through &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;pricing innovation, client-specific and channel-specific monetization &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;strategies, and cross-platform product performance leverage.</li> <li>Create differentiated revenue models and &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;dashboards that facilitate growth, efficiency, and accountability across &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;sales functions.</li> <li>Partner with product and content teams to &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;influence performance, boost Ad GRPs, and unlock new monetization streams.</li> </ul> <p>Omni-Channel &amp; GTM Transformation</p> <ul> <li>Design and deploy integrated omni-channel &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;client solutions across Linear TV and Digital, maximizing Zee’s ecosystem &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;advantage.</li> <li>Lead annual sales planning including &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;account segmentation, target setting, coverage strategy, capacity model, &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;territory assignment, and quota allocation.</li> <li>Support and optimize Go-to-Market (GTM) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;strategy: standardize sales processes, embed productivity drivers, enable &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;automation, and ensure adoption across teams.</li> </ul> <p>Client &amp; Market Leadership</p> <ul> <li>Build and sustain strong CXO-level &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;relationships with decision-makers at client organizations and advertising &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;agencies across categories.</li> <li>Build an ecosystem to understand Client’s &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;problem &amp; their business needs.</li> <li>Partner with internal teams to co-create &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;bespoke client and channel solutions, IPs, and thought-leadership programs &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;leveraging Zee’s network strength and cultural relevance.</li> <li>Provide market intelligence and insights &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;on consumer behavior, brand priorities, and competitive landscapes to &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;continuously evolve the sales strategy.</li> </ul> <p>Trend Spotting, Pipeline &amp; Ecosystem Development</p> <ul> <li>Trend spotting in terms of Brands, &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Consumers, Viewers, Tech, Markets etc to be identified and solution &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;modules to be developed..</li> <li>Develop lead-generation and &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;pipeline-building strategies by leveraging sales ecosystem partnerships, &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;marketing activations, and data insights.</li> <li>Harness first party and third-party data &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;management &amp; analytics capabilities to generate insights, uncover &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;opportunities, and enable sharper audience targeting.</li> <li>Ensure adoption and effective use of &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;sales-tech platforms and software within the sales organization.</li> </ul> <p>People &amp; Capability Development</p> <ul> <li>Build and mentor a high-performance, &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;consumer-centric sales &amp; strategy team with expertise in client &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;engagement, consultative selling, and omni-channel solutioning.</li> <li>Drive a culture of innovation, agility, &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;and collaboration across Linear and Digital sales teams.</li> <li>Partner with internal and external &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;stakeholders to enable capability building and future-ready talent &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;development.</li> </ul> <p>Key Shared Accountability</p> <ul> <li>Collaborate with internal stakeholders &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(product, content, marketing, research, tech) and external partners &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(clients, agencies, industry bodies) to drive business objectives</li> <li>and enhance Zee’s position as the most &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;preferred cross-platform partner for advertisers.</li> </ul> <h2>Skills and expertise</h2> <p><strong>What We’re Looking For</strong></p> <ul> <li>18-20 years of progressive experience in &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;media sales, revenue strategy, analytics or business leadership with &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;significant exposure to both TV and Digital ecosystems</li> <li>Deep understanding of media consumption &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;trends, audience measurement, performance marketing, and cultural context &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;in India.</li> <li>Strong leadership skills with the ability &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;to inspire cross-functional collaboration</li> </ul>