Senior Manager - Sales
Zee Entertainment Enterprises Limited · Mumbai
Collected role description
<h2>Key Responsibilities</h2> <h2><br></h2> <h3>Revenue Generation</h3> <ul> <li>Drive advertising revenue for ZEE TV's linear television inventory.</li> <li>Achieve sales targets assigned for the territory/accounts.</li> <li>Develop and execute sales strategies to maximize ad revenue opportunities.</li> </ul> <h3>Client & Agency Management</h3> <ul> <li>Build and maintain strong relationships with media agencies, advertisers, and key decision-makers.</li> <li>Generate repeat business through effective account management and customer engagement.</li> <li>Conduct regular client meetings and presentations to showcase channel offerings and advertising opportunities.</li> </ul> <h3>Business Development</h3> <ul> <li>Identify and acquire new advertisers across categories.</li> <li>Monitor market trends, competitor activities, and industry developments to identify growth opportunities.</li> <li>Create customized advertising solutions aligned with client objectives.</li> </ul> <h3>Sales Planning & Execution</h3> <ul> <li>Negotiate commercial agreements and close advertising deals.</li> <li>Coordinate with planning, scheduling, traffic, and finance teams for smooth campaign execution.</li> <li>Ensure optimum utilization of inventory while maximizing yields.</li> </ul> <h3>Reporting & Analysis</h3> <ul> <li>Prepare sales forecasts, pipeline reports, and revenue trackers.</li> <li>Analyze campaign performance and provide post-campaign reports to clients.</li> <li>Maintain accurate records of client interactions and sales activities.</li> </ul> <h2>Skills and expertise</h2> <h3>Required Skills</h3> <ul> <li>Strong understanding of the media and advertising ecosystem.</li> <li>Excellent client management and negotiation skills.</li> <li>Strong presentation and communication abilities.</li> <li>Ability to build relationships with agencies and advertisers.</li> <li>Commercial acumen and revenue-focused mindset.</li> <li>Proficiency in MS Excel, PowerPoint, and CRM tools.</li> </ul>