Performance Marketing Role

<p><strong>Position&nbsp;Overview:</strong></p> <p>The&nbsp;Digital Marketing&nbsp;role at Zee 5 shall be an integral part of&nbsp;strategizing and&nbsp;implementing&nbsp;result-oriented&nbsp;campaigns across multiple channels within the digital ecosystem.&nbsp;A hands-on understanding&nbsp;of&nbsp;user conversion funnel&nbsp;and performance marketing tools&nbsp;with&nbsp;an&nbsp;ROI&nbsp;driven&nbsp;approach&nbsp;are key aspects&nbsp;of this role.</p> <p><br></p> <p><strong>Your&nbsp;Success&nbsp;is&nbsp;our&nbsp;Success:</strong></p> <p>If you are an exceptional team player who is ready to break down walls and pave the way with an enthusiastic&nbsp;team&nbsp;which is&nbsp;technology driven, loves to think big, experiment and learn,&nbsp;then this role is for&nbsp;you!&nbsp;Self-starters with&nbsp;a&nbsp;data-driven approach&nbsp;and focus on building&nbsp;the&nbsp;best-in-class&nbsp;user experience&nbsp;would be&nbsp;the&nbsp;perfect&nbsp;match&nbsp;for us.</p> <p><br></p> <p><strong>What&nbsp;You’ll&nbsp;Do:</strong></p> <ul> <li>Planning and Strategizing:&nbsp;Defining specific and measurable campaign&nbsp;objectives&nbsp;based on consumer insights,&nbsp;identifying&nbsp;relevant audience cohorts,&nbsp;establishing&nbsp;the&nbsp;appropriate ad-formats,&nbsp;and ensuring impactful creative&nbsp;messaging.</li> <li>Execution&nbsp;and Implementation:&nbsp;Utilizing&nbsp;campaign management tools to curate high quality campaigns&nbsp;that&nbsp;deliver growth in subscriptions&nbsp;and contribute towards revenue enhancement.</li> <li>Optimizing&nbsp;to&nbsp;Build&nbsp;Efficiency:&nbsp;Consistently&nbsp;analyzing&nbsp;campaign&nbsp;performance and implementing tactful interventions&nbsp;with a strong focus on budgeting and bidding.</li> <li>Experimenting&nbsp;and Learning:&nbsp;Establish a culture of identifying areas of opportunity and conducting experiments in controlled environments to learn and&nbsp;improve.</li> <li>Collaborate&nbsp;with cross functional teams&nbsp;on the creative and product side to draw synergies and augment growth. In our team, the&nbsp;whole&nbsp;is always greater than the sum of its parts.</li> </ul> <p><strong>Who&nbsp;You&nbsp;Are:</strong></p> <ul> <li>2-4&nbsp;years&nbsp;of&nbsp;hands-on&nbsp;experience&nbsp;in&nbsp;managing&nbsp;performance&nbsp;marketing campaigns&nbsp;on&nbsp;Google&nbsp;Ads&nbsp;Manager/&nbsp;Meta&nbsp;Ads Manager&nbsp;as well as tracking&nbsp;&amp; analytics&nbsp;tools like&nbsp;Appsflyer/ Adjust.</li> <li>Managed Digital Campaigns at scale like&nbsp;Video Ads Campaigns,&nbsp;App&nbsp;Campaigns&nbsp;(App&nbsp;install&nbsp;/ App&nbsp;remarking) and Search&nbsp;led campaigns.</li> <li>Understands&nbsp;of the digital landscape: Ability to&nbsp;identify&nbsp;critical conversion points in online user journeys, prospects for growth on different digital platforms, knowledge of latest industry trends and new channels for delivering growth.</li> </ul> <p>We are a team dedicated towards&nbsp;making a dent in the universe&nbsp;with&nbsp;an&nbsp;innovation based&nbsp;and consumer focused mindset. We&nbsp;push to be a better version of ourselves every day and&nbsp;aspire&nbsp;to&nbsp;be&nbsp;extraordinary,&nbsp;not as&nbsp;a goal, but as&nbsp;the&nbsp;standard.</p> <p>Can’t&nbsp;wait&nbsp;to&nbsp;meet&nbsp;the&nbsp;next&nbsp;member&nbsp;of&nbsp;our&nbsp;team!!</p>