Senior Manager - Retail Sales

<ul> <li>Drive advertisement revenue from <strong>retail and local advertisers</strong> through effective customer acquisition, retention, and cross‑selling strategies</li> <li>Identify and develop <strong>new business opportunities</strong> by onboarding retail brands, MSMEs, and regional advertisers to maximize revenue</li> <li>Generate incremental revenue by selling <strong>premium ad inventory, high-impact formats, sponsorships, and special retail-led properties</strong></li> <li>Expand and strengthen the <strong>active base of retail advertisers</strong> on ZEE channels and platforms ahead of competition</li> <li>Design <strong>customized sales pitches and media solutions</strong> aligned with each retailer’s business objectives, budgets, and target markets</li> <li>Provide consultative, <strong>solution-based selling</strong> by recommending the right channels, ad placements, and campaign formats</li> <li>Conduct <strong>pricing discussions and negotiations</strong> with clients and agencies to ensure deal closure and optimal revenue realization</li> <li>Track <strong>market trends, local retail insights, seasonality, and competitor activity</strong> to support selling strategies and business growth</li> <li>Build and maintain <strong>strong relationships with retail clients, brand owners, and agency stakeholders</strong> to ensure repeat business</li> <li>Collaborate with <strong>internal teams (Programming, Ad Operations, Finance, Marketing)</strong> to ensure smooth execution and timely closure of campaigns</li> </ul>