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Assistant Manager- Strategy & Insights

Zee Entertainment Enterprises Limited · Mumbai

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Collected role description

<p>Main Purpose of the position / Key responsibility areas</p> <p><br></p> <p>· Research and Consumer In-sighting</p> <p>o Role focused on primary and secondary research on consumer in-sighting &amp; consumer fore-sighting.</p> <p>o Audit the FPC - ensuring all factors are considered and SOPs are followed.</p> <p>· Marketing Support and Launch Planning:</p> <p>o Provide the inputs for relevant marketing support to enhance brand performance.</p> <p>o Strategies, execute and evaluate Movie Premiere/ channel launches.</p> <p>· Programming/ Scheduling Support:</p> <p>o &nbsp;Analyse data and provide inputs to enable scheduling/ programming changes for Viewership maximisation.</p> <p>· On-Air Strategy:</p> <p>o Plan On-air elements, provide insights to better on-air efficiencies.</p> <p>Co-ordinate with multiple teams for smooth functioning of the Channel.</p> <p><br></p> <p><br></p> <h2>Skills and expertise</h2> <p>Competencies &amp; Skills</p> <p><br></p> <p>· Strong Analytical Skills</p> <p>· Aptitude for Numbers</p> <p>· Aptitude and enthusiasm for problem solving</p> <p>· Familiarity with statistical concept and analysis</p> <p>· Strong team player</p> <p>· Avid TV and Movie Content enthusiast</p> <p>· Ability to work with multiple stakeholders</p> <p>· Strong Excel skills</p> <p>· Excellent communication &amp; presentation skills</p> <p>· Comfortable to work on different Software/Tools</p>