Assistant Manager / Manager - CLM

<p>We are looking for&nbsp;<strong>Manager – CLM</strong>&nbsp;to drive customer lifecycle marketing initiatives for&nbsp;<strong>Zee 5</strong>. The role involves planning, executing, optimizing, and analyzing multi-channel campaigns aimed at improving engagement, retention, and customer lifetime value.</p> <p>This is a hands-on role requiring strong analytical skills, ownership mindset, and the ability to work cross-functionally in a fast-paced environment.</p> <p><strong>Key Responsibilities</strong></p> <ul> <li>Create and manage channel marketing campaigns for Zee 5</li> <li>Independently execute campaigns and proactively optimize them based on performance.</li> <li>Ensure campaigns are set up and delivered as per target groups defined by the CLM team.</li> <li>Track campaign efficiency and implement learnings through robust optimizations.</li> <li>Measure, track, and improve&nbsp;<strong>Customer Lifetime Value (CLV)</strong>.</li> <li>Work cross-functionally with relevant teams to ensure end-to-end campaign execution.</li> <li>Monitor campaign delivery, performance, and margins to ensure targets are met.</li> <li>Analyze key variables and provide optimization recommendations to the CLM team.</li> <li>Conduct post-campaign analysis and share actionable insights with the marketing team.</li> <li>Manage multiple campaigns simultaneously with strong organizational skills.</li> <li>Prepare and present&nbsp;<strong>weekly, monthly, and quarterly reports</strong>&nbsp;with actionable insights.</li> </ul> <p><strong>Key Skills &amp; Requirements</strong></p> <ul> <li>Strong passion for understanding user behaviour and Zee 5’s content ecosystem.</li> <li>Basic understanding of&nbsp;<strong>CLM / CRM</strong>&nbsp;concepts.</li> <li>Experience with tools like&nbsp;<strong>CleverTap, Zoho CRM, Mixpanel</strong>&nbsp;is a plus.</li> <li>Excellent verbal and written communication skills.</li> <li>Ability to work effectively both independently and within a team.</li> <li>Strong problem-solving mindset with the ability to analyze large datasets.</li> <li>Advanced proficiency in&nbsp;<strong>Microsoft Excel</strong>&nbsp;and analytical techniques.</li> <li>Diligent, detail-oriented, and driven with a proactive, can-do attitude.</li> </ul>