Associate Director - Sales

<p><u><strong>Job Title</strong></u></p> <p><u><strong>Group Head – Network IP (Digital + Linear ++) &amp; Concept Sales</strong></u></p> <p><br></p> <p><strong>Role Overview</strong></p> <p>We are seeking a senior, results-driven <strong>Group Head – Network IP (Digital + Linear ++) &amp; Concept Sales</strong> to lead and scale our digital-first revenue portfolio. This role demands deep expertise in <strong>concept selling, IP monetization, and content-led solutioning</strong>, with ownership of large-scale partnerships and annual revenue targets.</p> <p>The ideal candidate brings a <strong>strong sales leadership background</strong>, a sharp understanding of content ecosystems, and the ability to translate brand objectives into high-impact, monetizable IPs. Prior experience in content or production is a strong advantage.</p> <p><br></p> <p><strong>Key Responsibilities</strong></p> <p><strong>Revenue Leadership &amp; Business Growth</strong></p> <p>· Own and deliver annual and multi-year revenue targets for Network IPs</p> <p>· Lead end-to-end sales strategy for concept-led and IP-driven offerings</p> <p>· Drive large-ticket, long-term partnerships with brands, agencies, and media partners</p> <p>· Identify new revenue streams across Digital, OTT, Social, Influencer, TV and on-ground ecosystems</p> <p><strong>Concept &amp; IP Monetization</strong></p> <p>· Lead the monetization of original IPs, creator-led properties, and digital content franchises</p> <p>· Shape and sell bespoke, insight-led concepts aligned with brand and business objectives</p> <p>· Convert complex brand briefs into scalable, repeatable IP solutions</p> <p>· Champion integrated solutions across OTT, You Tube, Social media, Influencers, TV and experiential formats</p> <p><strong>Content, Production &amp; Cross-Functional Leadership</strong></p> <p>· Partner closely with content, production, and creator teams to ensure commercial viability</p> <p>· Guide teams to deliver story-first, platform-native brand integrations</p> <p>· Possess a strong working knowledge of production workflows, budgets, timelines, and deliverables</p> <p>· Act as a strategic bridge between creative vision and business outcomes</p> <p><strong>Client &amp; Stakeholder Management</strong></p> <p>· Build and nurture senior-level relationships with CXOs, CMOs, brand heads, and agency leadership</p> <p>· Drive client retention, repeat business, and IP extensions</p> <p>· Lead high-stakes presentations, negotiations, and deal closures</p> <p>· Serve as a trusted strategic partner to clients, beyond transactional sales</p> <p><strong>Market Intelligence &amp; IP Strategy</strong></p> <p>· Track and anticipate digital content trends, creator economy shifts, and branded IP formats</p> <p>· Monitor competitive activity across digital studios and content platforms</p> <p>· Identify white spaces for new IP creation, category expansion, and monetization</p> <p><strong>Team Leadership</strong></p> <p>· Lead, mentor, and grow a high-performing sales team</p> <p>· Set clear KPIs, review performance, and enable capability building</p> <p>· Foster a culture of collaboration between sales, content, and production</p> <h2>Skills and expertise</h2> <p><strong>Desired Candidate Profile</strong></p> <p><strong>Must-Have</strong></p> <p>· 8–12 years of strong sales experience in digital media, content, or IP sales</p> <p>· Proven leadership in concept selling and IP monetization</p> <p>· Hands-on experience closing large-scale branded content and digital IP deals</p> <p>· Excellent strategic pitching, negotiation, and closing capabilities</p> <p>· Deep understanding of digital platforms (YouTube, OTT, Social, Creator Economy)</p> <p><strong>Added Advantage</strong></p> <p>· Prior background in content, production, or creative strategy</p> <p>· Experience with digital studios, creator networks, or media start-ups</p> <p>· Exposure to production planning, budgeting, and content development</p> <p>· Strong relationships across brands and media &amp; creative agencies</p> <p><br></p> <p><strong>Key Skill Sets</strong></p> <p>· Strategic thinking with commercial depth</p> <p>· Strong storytelling sensibility combined with sales leadership</p> <p>· Senior-level account and relationship management</p> <p>· Data-driven proposal and business case development</p> <p>· Cross-functional and stakeholder leadership</p>