Manager - Marketing (Kannada)

<div style="">Overview -</div><div style="">The candidate should have strong understanding of consumer marketing and will be responsible for deploying the product's message through effective use of creative, communication strategies and mass advertising plans (TV, Print, Digital, Mobile, Social and OOH). You will drive brand awareness, engagement and demand for the app (brand and content). The position will work closely with the DIRT, Creative, Social media, PR POCs and ensure optimization of brand and product messaging and spend across all marketing channels. A strong marketer who has experience in online and offline channels, has hands on experience in collaborating with internal stakeholders, developing insightful creative briefs and executing multi-channel ad campaigns.</div><div style="">Responsibilities:</div><div style="">

• Drive mass marketing creative for key content launches across TV, print, radio, OOH across</div><div style="">India.</div><div style="">
• Passionate about content marketing and innovative in approach.</div><div style="">
• Ability to objectively manage content portfolio from a P&amp;L and ROI stand point.</div><div style="">
• Work cross-functionally with leadership to guide and support the development of Mass</div><div style="">advertising plans to support content launches and achieve business goals.</div><div style="">
• Work closely with the content, research team and local business leaders to create the</div><div style="">strategy for viewers and collaborate with business leaders to translate findings into Mass</div><div style="">marketing plans and programs.</div><div style="">
• Cross functionally adept within the organization and the marketing team to liaise with</div><div style="">Business, Retail, Media and Finance teams to develop the annual advertising budgets and</div><div style="">plans.</div><div style="">
• Develop compelling, relevant strategic input docs and creative, PR, social media briefs and</div><div style="">alliances.</div><div style="">
• Define and operate within ad production and media budgets needed to support offline and</div><div style="">online Mass advertising plans.

Manage the production process of advertising creative,</div><div style="">through both internal and external agencies.</div><div style="">External Skills And Expertise</div><div style="">Experience &amp; Skills:</div><div style="">

• 5+ years experience in Entertainment/ content marketing (VOD/ OTT preferred).</div><div style="">Working with talent agencies, studios, and creative rights holders is a big plus.</div><div style="">
• Demonstrate extensive experience in ad campaign development, managing ad projects with</div><div style="">multiple stakeholders and show proven</div><div style="">Qualifications:</div><div style="">
• Excellent written and verbal communication skills</div><div style="">
• Strong creative intuition and demonstrated creative success at scale</div><div style="">
• Strong data bend of mind and ability to deep dive into customer data for actionable</div><div style="">customer insights</div><div style="">Location - Hyderabad, Bangalore</div><div style="">Skills extracted from Job Description</div><div style="">A PAdAdvertisingAlliancesAwarenessBrand AwarenessBriefsBudgetsBusinessCampaignCampaign DevelopmentCampaignsChannelCommunicationCommunication SkillsConsumer MarketingContent MarketingCreativeCreative BriefsCustomer</div><div style="">+ 42 More</div><div style="">Internal Description</div><div style="">Overview -</div><div style="">The candidate should have strong understanding of consumer marketing and will be responsible for deploying the product's message through effective use of creative, communication strategies and mass advertising plans (TV, Print, Digital, Mobile, Social and OOH).

You will drive brand awareness, engagement and demand for the app (brand and content). The position will work closely with the DIRT, Creative, Social media, PR POCs and ensure optimization of brand and product messaging and spend across all marketing channels. A strong marketer who has experience in online and offline channels, has hands on experience in collaborating with internal stakeholders, developing insightful creative briefs and executing multi-channel ad campaigns.</div><div style="">Responsibilities:</div><div style="">

• Drive mass marketing creative for key content launches across TV, print, radio, OOH across</div><div style="">India.</div><div style="">
• Passionate about content marketing and innovative in approach.</div><div style="">
• Ability to objectively manage content portfolio from a P&amp;L and ROI stand point.</div><div style="">
• Work cross-functionally with leadership to guide and support the development of Mass</div><div style="">advertising plans to support content launches and achieve business goals.</div><div style="">
• Work closely with the content, research team and local business leaders to create the</div><div style="">strategy for viewers and collaborate with business leaders to translate findings into Mass</div><div style="">marketing plans and programs.</div><div style="">
• Cross functionally adept within the organization and the marketing team to liaise with</div><div style="">Business, Retail, Media and Finance teams to develop the annual advertising budgets and</div><div style="">plans.</div><div style="">
• Develop compelling, relevant strategic input docs and creative, PR, social media briefs and</div><div style="">alliances.</div><div style="">
• Define and operate within ad production and media budgets needed to support offline and</div><div style="">online Mass advertising plans.

Manage the production process of advertising creative,</div><div style="">through both internal and external agencies.</div><div style="">Internal Skills And Expertise</div><div style=""><br></div> <h2>Skills and expertise</h2> <div style="">Experience &amp; Skills:</div><div style="">

• 5+ years experience in Entertainment/ content marketing (VOD/ OTT preferred).</div><div style="">Working with talent agencies, studios, and creative rights holders is a big plus.</div><div style="">
• Demonstrate extensive experience in ad campaign development, managing ad projects with</div><div style="">multiple stakeholders and show proven</div><div style="">Qualifications:</div><div style="">
• Excellent written and verbal communication skills</div><div style="">
• Strong creative intuition and demonstrated creative success at scale</div><div style="">
• Strong data bend of mind and ability to deep dive into customer data for actionable</div><div style="">customer insights</div><div style=""><br></div>