Associate Director - Marketing

<div style=""><b style="font-weight: 700">Brand Planning:</b>· Ideating and strategizing for launch and sustenance campaigns and an omni-vision suited best for Linear and OTT 360-degree marketing.</div><div style="">· Strong knowledge of and working experience with leveraging social media as a prime marketing medium.</div><div style="">· Create Viral &amp; market first innovative Social and PR campaigns for digital &amp; social mediums.</div><div style="">· Finalization of the launches and brand sustenance activities in coordination with the marketing &amp; business heads.</div><div style="">· Work closely with the programming and consumer research &amp; insights teams for developing the annual brand calendar</div><div style="">· Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth &amp; other phases</div><div style="">· Understanding social media analytics and generating insights out of the same. Management &amp; leveraging social media &amp; online reputation management of the brand.</div><div style="">Trade engagement with Ad Sales, Distribution sales clients and other stakeholders.</div><div style="">· To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception</div><div style="">· Cost effective and ROI driven media planning &amp; buying activities</div><div style="">· Ensure support to the sales team for revenue maximization.</div><div style="">Constant innovation in terms of media and marketing strategies to keep ahead of competition</div><div style="">· Identify potential brand partnerships &amp; strategy tie ups with media and non-media partners (internal &amp; external) for effective campaigns.</div><div style="">Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities.</div><div style="">· Responsible for finalizing the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities</div><div style="">Conducting value analysis.</div> <h2>Skills and expertise</h2> <div style="">Skills : Strong planning background, Analytical and insights acumen, Negotiation skills, multi-team handling. Internal stakeholders - Channel Research, OAP &amp; Programming, Ad Sales, Network Marketing, Distribution Sales/Marketing, Finance etc.</div><div style="">External stakeholders - PR, Social &amp; Creative agency, Planning &amp; buying agency</div>