Sales Lead - Live Business

<div style=""><b style="font-weight: 700">Role Overview:</b></div><div style="">We are seeking a dynamic and strategic Sales Lead for the Revenue and Partnership function for our Live business. This role demands a strong understanding of the media and events ecosystem, with a proven track record of driving sponsorship sales, brand solutions, and integrated marketing partnerships. The candidate will be responsible for creating and executing the go-to-market sales strategy, managing key client and agency relationships, and delivering business growth across IPs, live experiences, and branded content platforms.</div><div style=""><br></div><div style=""><b style="font-weight: 700">Key Responsibilities:</b></div><div style="">Sales Strategy &amp; Revenue Delivery:</div><div style="">Develop and implement comprehensive sales strategies to achieve revenue targets across the live event portfolio, including owned IPs, brand activations, and bespoke events.</div><div style=""><br></div><div style="">Client &amp; Agency Relationship Management:</div><div style="">Build and nurture relationships with brand marketers, media agencies, and corporate clients to pitch event properties and integrated media solutions.</div><div style=""><br></div><div style="">Brand Partnerships &amp; Sponsorship Sales:</div><div style="">Drive sponsorship sales by crafting compelling brand narratives and partnership decks. Convert event IPs into monetizable solutions aligned with client marketing goals.</div><div style=""><br></div><div style="">Cross-Functional Collaboration:</div><div style="">Work closely with the content, production, marketing, and creative teams to shape sellable propositions and ensure timely delivery of brand integrations.</div><div style=""><br></div><div style="">Market Intelligence &amp; Prospecting:</div><div style="">Identify and pursue new revenue opportunities across industries; track market trends, competition, and brand spends in experiential and event-based marketing.</div><div style=""><br></div><div style="">Team Leadership:</div><div style="">Build and lead a high-performing sales team; mentor junior sales staff and drive a performance-focused culture.</div><div style=""><br></div><div style="">P&amp;L Ownership:</div><div style="">Drive profitability and efficiency in sales operations; forecast, budget, and track revenue performance at project and annual levels.</div><div style=""><br></div><div style=""><b style="font-weight: 700">Key Requirements:</b></div><div style="">Proven experience in selling sponsorships or brand solutions in the events/media/experiential space.</div><div style="">Strong network across brand marketing teams and media agencies.</div><div style="">Ability to develop creative and strategic pitches tailored to brand objectives.</div><div style="">Entrepreneurial mindset with strong negotiation and closing skills.</div><div style="">High ownership, energy, and ability to thrive in a fast-paced environment.</div><div style="">Strong presentation and communication skills.</div> <h2>Skills and expertise</h2> <div style=""><br></div>