Senior Manager - Marketing

<div style="">BTL Campaigns: Design and execute grassroots activation and consumer touchpoints</div><div style="">- Plan &amp; execute on-ground events, van activations, society branding, local melas, jataras, festive events, fan premieres, pressmeets, meet &amp; greets etc<br>- Execute Innovations on ground <br>- Supervise local agencies &amp; vendors<br>- Drive rural market penetration strategies<br>- Leverage local events and festivals<br>- Ensure language, visuals &amp; tone reflect regional sensibilities<br>- Monitor competitor campaigns<br>- Track consumer behavior in different geographies<br>- Analyze feedback from rural/urban consumers<br>- Supervise execution in field<br>- Conduct audits and vendor checks<br>- Manage last-mile delivery with precision</div><div style="">ATL Campaigns: - &nbsp;&nbsp;Manage TV, Print, Radio, Outdoor &amp; Cinema advertising<br> &nbsp;- Coordinate with media &amp; creative agencies<br> &nbsp;- Ensure regional flavour in creatives<br> &nbsp;- Track campaign performance &amp; ROI</div> <h2>Skills and expertise</h2> <ul> <li style="">Strong &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;project and vendor management skills with an execution-first mindset.</li> <li style="">Proficiency &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;in managing budgets, media plans, and timelines independently.</li> <li style="">Fluent &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;in Telugu and comfortable working in <b style="font-weight: 700">linguistically and culturally &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;diverse markets</b>.</li> <li style="">Comfortable &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;with <b style="font-weight: 700">frequent travel</b> and adaptable to local conditions and work &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;environments.</li></ul>