Assistant Manager- Strategy & Insights

<div style="">1. Content Strategy and Planning: o Audit the FPC (Fixed Point Chart) for key channels, ensuring all &nbsp;environmental factors are considered and Standard Operating &nbsp;Procedures (SOPs) are followed. o Draft and implement a dynamic content-sharing policy for cluster &nbsp;channels, factoring in content decay, ROI, and revenue maximization.&nbsp;</div><div style="">2. Consumer Focus: o Analyse viewership behaviour to identify significant trends and flag &nbsp;changes to the research team for deeper investigation. o Provide actionable insights to the content team, enabling them to align &nbsp;with evolving audience preferences.&nbsp;</div><div style="">3. Process Improvement: o Identify bottlenecks in content-related workflows and implement &nbsp;strategies to reduce Turnaround Time (TAT).&nbsp;</div><div style="">4. Performance Monitoring and Reporting: o Monitor and evaluate monthly GRP (Gross Rating Points) targets versus &nbsp;actual deviations, identifying key performance gaps. o Improvise strategies at a weekly level based on data releases to meet and &nbsp;exceed weekly GRP targets. o Prepare / present detailed reports or decks to support decision-making.&nbsp;</div><div style="">5. Collaboration and Stakeholder Management: o Act as a liaison between the Marketing, research, and content teams to &nbsp;ensure alignment on objectives and seamless execution of plans. o Engage with senior leadership to provide updates on channel &nbsp;performance, strategy effectiveness, and areas of improvement.</div> <h2>Skills and expertise</h2> <div style="">8+ years of experience in the media and entertainment industry, with a strong &nbsp;focus on viewership data analysis and content strategy.&nbsp;</div><div style="">Proven expertise in analysing and correlating consumer behaviour with content &nbsp;and environmental changes.&nbsp;</div><div style="">Experience in managing multi-channel clusters, with a track record of delivering &nbsp;on GRP targets. Strong understanding of ROI metrics, content decay management, and dynamic &nbsp;content-sharing policies.&nbsp;</div><div style="">Excellent analytical, communication, and problem-solving skills. Preferred Competencies:

• Strong leadership and stakeholder management abilities.
• Ability to work in a fast-paced, data-driven environment.&nbsp;</div><div style="">Proactive mindset to anticipate market trends and adapt strategies accordingl</div>