Associate Director-Media Sciences ,Content Partnerships and Monetization

<div style=""><b style="font-weight: 700">Organization Strategy, Growth &amp; Efficiency</b></div><div style=""><br></div><div style="">· Build &nbsp;&nbsp;Intelligence for internal and external stakeholders through Research, Data &nbsp;&nbsp;Analysis &amp; Strategic initiatives</div><div style="">· Build &nbsp;&nbsp;planning models to improve omni channel marketing efficiency leading to &nbsp;&nbsp;business impact in Linear and digital mediums</div><div style="">· Shape &nbsp;&nbsp;marketing strategy for the network, through Brand lift studies, attribution &nbsp;&nbsp;models</div><div style="">· Create &nbsp;&nbsp;excitement for the Zee content brands amongst consumers through innovation in &nbsp;&nbsp;branding and consumer outreach</div><div style="">· Build &nbsp;&nbsp;a deep understanding of the changing media and entertainment landscape, &nbsp;&nbsp;influence internal methods to effective customer acquisition and retention</div><div style=""><br></div><div style=""><b style="font-weight: 700">Project Planning and Management</b></div><div style=""><br></div><div style="">· Engage with Marketing leadership teams, collaborate on different consumer / customer challenges to design hyperlocal and National Go-to-market strategy</div><div style="">· Leverage multiple sources of data, insight mining to unlock potential growth drivers, recommend media investments</div><div style="">· Building the strategy and communication campaign for the brand/initiative that’s based on customer forward research insights and implementing the same in collaboration with teams.</div><div style="">· Create Go-to-market plans targeting stakeholders in the Content eco-system</div><div style="">· Conceptualize, build and implement 360 degree Network brand marketing campaigns and deliver tasks with superior quality by pushing existing benchmarks of performance.</div><div style="">Manage and nurture impact associations with internal and external partners and target to create value propositions</div><div style=""><br></div><div style=""><b style="font-weight: 700">Execution</b></div><div style=""><br></div><div style="">· Partner with teams across portfolio and functions to develop project plans</div><div style="">· Preparing project network charter and briefs based on data insights mined through primary or secondary research</div><div style="">· Meticulous tracking of active plans, identify scope of improvisation, take corrective actions to improve results</div><div style="">· Analyze pre and post results and share learnings</div><div style="">Use agility, proactiveness and accountability while leading the execution stage</div><div style=""><br></div><div style=""><b style="font-weight: 700">Partner Identification and Acquisition</b></div><div style=""><br></div><div style="">Research and identify potential partners who align with the company's content strategy and target audience</div><div style=""><br></div><div style=""><b style="font-weight: 700">Monetization Strategy</b></div><div style=""><br></div><div style="">Develop and implement strategies to monetize content through platform partnerships, advertising or other innovative revenue-generating ideas.</div><div style=""><br></div><div style=""><b style="font-weight: 700">Content Distribution and Promotion</b></div><div style=""><br></div><div style="">Collaborate with partners to maximize content distribution and promote it across various video platforms</div><div style=""><br></div><div style=""><b style="font-weight: 700">Budget allocation &amp; management</b></div><div style=""><br></div><div style="">· Manage project budgets in an organized manner with proper details and accuracy</div><div style="">· Ensure smooth finance processes are followed and accurate project expenses are reported in the system.</div> <h2>Skills and expertise</h2> <div style="">Strong Media planning background, BARC software proficient, Dashboarding understanding, Quantitative Data Analytics/Modelling and insights acumen, 360 degree marketing planning &amp; execution, Business Development</div>