Assistant Manager - Sales Planning & Strategy

<div style="">Their primary role as a genre custodian is-</div><div style="">· Genre /Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level</div><div style="">· Ideation for revenue maximization</div><div style="">· Creating Show Packages along with Pricing team &amp; finding integration opportunities to monetize</div><div style="">· Adex analysis to understand potential and growth prospects.</div><div style="">· Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc</div><div style="">· Creating monthly/weekly updation/forecasting reports based on viewership and adex</div><div style="">· Competition update in terms of content, adex, viewership shifts</div><div style="">· Become the one point of contact for the channel and sales team</div><div style=""><u><b style="font-weight: 700">Key skills</b></u></div><div style="">Tools: YUMI (BARC), Advanced Excel, TGI, IRS</div><div style=""><u><b style="font-weight: 700">Others</b></u></div><div style="">Affinity for Data analysis, &nbsp;understanding of media planning and media buying ; Understanding of brand metrics, brand marketing concepts.</div><div style="">Faster turnaround time; Willing to work late shifts and if required on weekends. &nbsp;Team player</div> <h2>Skills and expertise</h2> <div style="">Data Analysis, Software operating skills, Presentation skills</div>