Senior Manager-Sales planning and Strategy

<div style="">Viewership &amp; Advertising expenditure analysis with the sole intent of Revenue Maximization &amp; growth</div><div style="">· Ability to create ‘USPs’ for a channel from a quantitative &amp; qualitative perspective keeping the sales perspective in mind</div><div style="">· Keeping a tab on competition &amp; providing top management with inputs on overall trends in the genre.</div><div style="">· Giving inputs to the Pricing process &amp; Deal discussions to improve yield</div><div style="">· Be the single point of contact for the channel to handle genre related databases, queries, creating client pitches covering channel performance, media planning inputs &amp; ideation.</div><div style="">· Actively seek &amp; suggest integration opportunities in existing &amp; upcoming programs.</div><div style="">· Be the sole owner in maintaining a comprehensive database of ratings by market/TGs/channels etc. which may be used as ready reckoners for analysis purposes</div><div style="">· Ability to single handedly manage queries from the sales team, create why buy ppts, ideation, etc.</div> <h2>Skills and expertise</h2> <div style="">Teamwork, Flexibility to work under pressure, Media planning, Story-telling, good with numbers, communication, adaptability, MS Office (Excel &amp; ppt), Advanced understanding and usage of tools like BARC, MAP, TGI, etc.</div>