Manager - Performance Marketing

<div style="">About ZEE5</div><div style="">ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India &amp; global markets. With a line-up of top-rated shows of India across 12 languages, ZEE5 provides access to best TV shows and Top Bollywood blockbusters, apart from 100,000+ hours of network content. We are on a</div><div style="">mission to create India’s top 2 OTT brand and the next big rise at the content hub in internal markets!!</div><div style=""><br></div><div style="">Position Overview:</div><div style="">The Campaign Manager shall be an integral part of the digital performance marketing team in driving &amp; executing the Facebook &amp; Google Campaigns for building year on year 4x business growth. The incumbent will have a firm grasp on understanding the data and performance marketing tools to build digital analytics capability and a ROI driven approach to create a buzz amongst our viewers.</div><div style=""><br></div><div style="">Your Success is our Success:</div><div style="">If you are an exceptional team player who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn then this role and this team is for you! Self-starters with a “deploy on day one” mindset are the perfect match for us.</div><div style=""><br></div><div style="">What You’ll Do:</div><div style="">· Execution and implementation of paid campaigns via Facebook, Google Channels, Programme Channels, Media planning and buying on digital, drive new digital initiatives to generate new demand and convert new subscribers.</div><div style="">· Optimizing ROAS (return on ads spend)</div><div style="">· Ownership of end-to-end paid campaigns execution across channels</div><div style="">· Build intuitive and robust dashboards which will help in measuring and acting upon basis campaign performance.</div><div style="">· Analyze campaign results, develop analytical &amp; data driven methodologies to scale up campaigns efficiently.</div><div style=""><br></div><div style="">Who You Are:</div><div style="">· 2-3 years of hands-on experience in digital performance campaigns on: FB Ads Manager &amp; Google Ads Manager.</div><div style="">· Managed App Campaigns (App install / App remarking) at scale FB and Google campaigns.</div><div style="">· Has experience of working on tracking &amp; analytics tool - Appsflyer/Adjust.</div><div style="">· Subject matter expert to all things digital, expert in programmatic ad buying, social media planning, social media analytics for growth in content and campaign engagement.</div><div style="">· Highly analytical &amp; good at campaign data analysis &amp; reporting – Excel &amp; Power Point Presentations.</div><div style="">· Good to Have: Has worked across different tools &amp; platforms such as Mix Panel, Automating reports from marketing channels, preferably.</div><div style="">We are a team dedicated to changing lives with a work hard – play hard attitude because together, we aspire to be extraordinary, not as a goal, but as the standard.</div><div style="">We cannot wait to meet the next member of o</div> <h2>Skills and expertise</h2> <div style=""><br></div>