Associate Manager - Cash Loan Business

About the Team The Lending Business team at Navi drives the overall strategy and performance of our loan offerings, including Cash Loans and Home Loans. The team is responsible for growth, customer acquisition, app journey conversions, communication strategy, pricing, fees, product compliance, and P&L ownership. The team ensures every lever is optimized to build accessible, scalable, and high-performing lending products. Specifically, the Growth team within the Cash Loans Business is responsible for driving customer engagement and conversion, resulting in revenue growth. Our mission is to make every customer outreach & communication relevant, useful, timely, and effortlessly clear - so that the customer feels Navi understands them. About the Role What We Expect From You A customer-first mindset — you understand customer pain points, behaviour deeply enough to craft messaging and campaigns that feel relevant, clear, and persuasive to Navi's cash loans audience. Strategic thinking — you segment customers into meaningful cohorts, identify high-impact growth opportunities Experimentation with analytical rigour — you design and run growth experiments across copy, channel, timing, and audience variables; analyse results, interpret what drove the outcome, and translate findings into actionable improvements that lift conversion and revenue. ManageEnd-to-End CRM User Flows — Build, and scale automated customer communication journeys on high-impact CRM channels—including WhatsApp, RCS, Push Notifications, and SMS—to guide users seamlessly through their journey. Process and workflow improvement — you continuously improve marketing and revenue growth processes and workflows — making the team faster, more precise, and more scalable with every iteration. Cross-functional collaboration — you partner seamlessly with Product, Analytics, and Tech teams to identify, and build revenue-driving features. Strong bias to action — you bring high agency to ambiguous problems and stay curious about why customers behave the way they do. Must Haves 1+ years of experience in growth marketing or revenue growth roles in a fast-paced B2C environment. High Agency & Curiosity Proven experience designing and interpreting growth experiments (A/B and multivariate) — tied to engagement, or revenue metrics, with a track record of turning test results into scaled improvements. Basic SQL is preferred. Experience writing or shaping customer-facing messaging — with the ability to translate complex financial product information into simple, direct communication that resonates with a diverse, mass-market audience. Past experience in fintech, consumer lending, growth-stage product companies is strongly preferred. Inside Navi We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first approach. Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India’s fastest-growing financial services organisations. But we’re just getting started! Our Culture The Navi DNA Ambition. Perseverance. Self-awareness. Ownership. Integrity. We’re looking for people who dream big when it comes to innovation. At Navi, you’ll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions. If you’re driven to deliver real value to customers, no matter the challenge, this is the place for you. We chase excellence by uplifting each other—and that starts with every one of us. Why You'll Thrive at Navi At Navi, it’s about how you think, build, and grow. You’ll thrive here if: You’re impact-driven : You take ownership, build boldly, and care about making a real difference. You strive for excellence : Good isn’t good enough. You bring focus, precision, and a passion for quality. You embrace change : You adapt quickly, move fast, and always put the customer first.