(Contract) Marketing Operations Analyst

Branch Metrics · Bangalore

Collected role description

<div><body>At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing measurement and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted ad spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together. Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. Here's why now is the time to join:<ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">People & Culture: People are our foundation. Our teams are built on exceptional talent density — individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work.</li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Top-Tier Customers & Global Scale: We work with the world's fastest-growing and most iconic brands (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T-Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility.</li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Momentum & High-Impact Stage: We're scaling fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership.</li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Profitability & Recognized Workplace: We're committed to creating a sustainable, long-term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).</li></ul></body></div> <div><body><h4 style='font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:18pt;font-weight:600;letter-spacing:0px;margin-top:12px;margin-bottom:4px;padding-left:0px;'>Marketing Operations Analyst</h4>Marketo Administrator responsible (Contract) for the day-to-day management and operational health of our Marketo instance. Partners closely with the Marketing Operations team to ensure continuity of campaign execution, lead management, and system integrations during the primary admin’s maternity leave.Contract duration: 12 Months<h5 style='font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0px;margin-top:10px;margin-bottom:4px;padding-left:0px;'>As a Marketing Operations Analyst, you will:</h5><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Own and administer the Marketo instance — user management, workspace configuration, database health, and system hygiene</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Build, QA, and deploy marketing campaigns (emails, nurture programs, smart campaigns, landing pages)</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Maintain and troubleshoot lead scoring models and lifecycle/routing rules</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Manage Marketo <> Salesforce sync, monitor sync errors, and resolve data flow issues</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Partner with Data Quality team for data and error clean up</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Support the Marketing Ops team with campaign requests, list imports, segmentation, and reporting</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Monitor deliverability, bounce management, and compliance (GDPR, CAN-SPAM)</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Maintain program templates, tokens, and folder structure per team standards</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Produce recurring reports and dashboards on campaign performance and funnel metrics</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Document any system changes or process updates for handback to the returning team member</li></ul><h5 style='font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0px;margin-top:0px;margin-bottom:0px;padding-left:0px;'>You'll be a good fit if you have:</h5><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">3+ years hands-on Marketo administration experience</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Marketo Certified Expert (MCE) preferred</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Experience with Marketo <> Salesforce CRM integration</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Solid understanding of lead lifecycle, scoring, and attribution models</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Comfortable with HTML/CSS for email and landing page edits</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Strong communication skills — will partner directly with the Marketing Ops team and stakeholders across marketing and sales</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Self-directed, able to maintain operational rhythm without heavy supervision</li></ul><h5 style='font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0px;margin-top:10px;margin-bottom:4px;padding-left:0px;'>Nice to Haves:</h5><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Experience with marketing ops tooling beyond Marketo</li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">Familiarity with revenue operations workflows and sales handoff processes</li></ul> <hr> The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A little bit about us: <a href="https://www.branch.io/" target="_blank" class="css-173makr-linkStyle" style="color:rgb(30,74,169);cursor:pointer;">Branch</a> is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information:For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy. </body></div>

Collected experience requirement

3+ years