Marketing Manager

Technicals:

• Must have: Demonstrable experience in marketing together with the potential and attitude required to learn
• Must have: Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate
• Must have: Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Must have: Experience in setting up and optimizing Google Ad Words campaigns
• Must have: Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
• Must have: A sense of aesthetics and a love for excellent copy and witty communication
• Must have: Up-to-date with the latest trends and best practices in online marketing and measurement
• Must have: Bachelor’s/Master’s degree in Marketing or a related field What you'll be doing:
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Technicals:

• Must have: Demonstrable experience in marketing together with the potential and attitude required to learn
• Must have: Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate
• Must have: Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Must have: Experience in setting up and optimizing Google Ad Words campaigns
• Must have: Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
• Must have: A sense of aesthetics and a love for excellent copy and witty communication
• Must have: Up-to-date with the latest trends and best practices in online marketing and measurement
• Must have: Bachelor’s/Master’s degree in Marketing or a related field What you'll be doing:
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Analyze consumer behavior and adjust email and advertising campaigns accordingly