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Performance Lead

Dentsu Aegis · Bangalore

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Collected role description

Job Description: Deep expertise in at least one paid media channel — Search, Shopping, Programmatic, or Marketplace Ads — with the ability to guide strategy and review execution across all. Experience managing campaigns on Flipkart Ads, Amazon Sponsored Ads, or similar marketplace advertising platforms is a strong differentiator and highly preferred. Proficiency with tools like Google Ads, Meta Ads Manager, Google Analytics 4 — and comfort with marketplace-specific tools (Helium 10, Amazon Pi, or Flipkart's own campaign manager). Proven ability to manage a team of 5–10 people — Pod Leads, Executives, and Analysts — and hold them to outcomes. Strong analytical mindset: comfortable building performance narratives from data, not just pulling dashboards. Clear, confident communicator — with clients in Business Reviews and with leadership in programme updates. Strong project management instincts: you can track multiple workstreams, spot risk early, and drive resolution without waiting to be told. What Sets You Apart You have run end-to-end marketplace advertising — from seller onboarding through campaign activation and performance review. You have managed large advertising spends (₹1 Cr+ per month) and know how to keep pacing, quality, and ROI in balance simultaneously. You have built programmes or processes from scratch — scrums, reviews, SOPs — not just inherited them. You think in seller outcomes, not just campaign metrics. You know that a healthy seller business drives healthy ad spend. You are comfortable being the "accountability anchor" — the person the team comes to when things are stuck, and the person leadership comes to when they need a clear picture. Education Qualification Field Requirement Bachelor's Degree Any discipline Required MBA / PGDM Marketing, Digital, or Business Preferred Executive Education Digital Marketing, Marketplace, or Analytics Advantageous Certifications Marketplace & Retail Media Certification Issuing Body Status Flipkart, Amazon, Myntra Ads Certification Flipkart Preferred Amazon DSP Certification Amazon Preferred Walmart Connect Certification Walmart / PhonePe Advantageous Digital Advertising Certification Issuing Body Status Google Search Advertising Google Skillshop Required Google Shopping Advertising Google Skillshop Required Google Display & Video 360 Google Skillshop Preferred Meta Blueprint — Media Buying Meta Preferred Data & Analytics Certification Issuing Body Status Google Analytics 4 (GA4) Google Skillshop Required Looker Studio / Data Studio Google Preferred Advanced Excel / Google Sheets Microsoft / Google Preferred Strategy & Programme Management Certification Issuing Body Status Google AI Essentials Google Preferred Project Management (PMP / PRINCE2) PMI / Axelos Advantageous LinkedIn Marketing Labs LinkedIn Advantageous Location: Bangalore Brand: Dwa Time Type: Full time Contract Type: Permanent

Collected experience requirement

1-15 years (inferred)