Associate Product Manager

About the role Hike Cinema is our microdrama streaming app: short, episodic stories built for mobile. As APM you will work on Cinema end to end with product, engineering, design, content and growth. This is a hands-on role. Direction comes from product leadership; you turn it into shipped features, run experiments and own a small set of metrics. It suits someone early in their career with very high agency who wants to learn fast by shipping. What you'll do Own a slice of the product. Take ownership of specific Cinema surfaces (onboarding, the player, discovery, guest and rewards) and the metrics tied to them. Know the viewer. Watch the data and talk to users every week. Study viewing behaviour: episode completion, episode-to-episode drop-off, binge sessions, D1 and D7 retention. Learn from the category. Track microdrama, OTT and short-video apps in India and abroad, and bring back what works. Ship. Write crisp specs, work with engineering and design through the build, test before release and follow up after launch. Experiment. Run A/B tests on onboarding, episode hooks, pricing and notifications, and read the results honestly. Drive growth. Find levers across acquisition, activation, retention and monetisation, and push them with the growth and content teams. Report what moved. Build and maintain reports so the team can see what is working. Use AI in how you work. Research, prototype, analyse and write faster with AI tools. What we're looking for 1 to 3 years in product, growth or business analysis at a consumer internet company (B2C or high-scale B2B2C). Not Saa S, enterprise software or services. Very high agency. You find and solve problems without being asked and get things shipped. A love for consumer apps and a clear view on why people keep coming back to them. Clear writing: specs, user stories and updates people can act on. Great taste in UI and strong fundamental understanding of UX First-principles thinking, a strong bias for action, and low ego with high ownership. Big plus Experience in microdrama, OTT, short-video or other streaming apps, or real time spent using these apps and pulling them apart. Exposure to growth work: onboarding, retention loops, referrals, paywalls or subscriptions. Clear, demonstrable impact from using AI in your work. Show us examples. Experience building for Indian users, including Bharat and regional-language audiences. Apply for this role → Share Copy link Linked In Email Hike