Marketing Manager

Role We are looking for a hands-on Marketing Manager who can independently create and deliver high-quality visual, video and written content for Brand, Performance Marketing, Product Marketing, whats app marketing and Social Media. And a learner who wants to contribute in other domains of marketing. What You Will Own Creative Production: Create static creatives, reels, videos, ads, product explainers and social media content using Adobe Suite, HeyGen, Higgsfield and other AI tools . Video Production: Plan and execute brand shoots, UGC shoots, customer/partner testimonials, podcasts and interviews — from concept and scripting to shooting, editing and final delivery. Creative Testing: Develop multiple hooks, concepts, formats and creative variations for performance marketing and continuously improve based on results. Brand Content: Create content that strengthens WeRize’s brand identity across digital and offline channels. Website: Manage and improve website content/pages using WordPress, with a basic understanding of website design and UX. Trend & Innovation: Proactively identify and bring new creative formats, AI tools, content trends and video/shoot concepts to the marketing team. Content & Copy: Write strong Hindi and English content for ads, scripts, social media, product communication, WhatsApp/CRM and long-form content. Campaign Management: Understand business requirements and translate them into effective WhatsApp, Push Notification and Email communication journeys. Create relevant campaign content and messaging, analyze campaign performance and customer behavior, identify key insights, and define next action items and optimization plans based on the data. Marketing Learning: Develop a working understanding of Performance Marketing, SEO and Retention Marketing to create more effective marketing content. Experience & Skills 5+ years of experience in graphic design, video editing, content creation, and WhatsApp, SMS and email campaign and journey execution. Excellent Hindi and English writing skills. Hands-on experience with Adobe tools and AI-powered creative tools. Understanding of digital advertising, creative testing and campaign performance metrics. Good knowledge of WordPress and CRM campaigns, including WhatsApp and push notifications. Strong data analysis skills and proficiency in Microsoft Excel. Strong ownership, creativity, attention to detail and problem-solving skills. Willingness to learn and contribute to other marketing projects as required.