TL/AM - Experiential Marketing

Cvent · Gurgaon

Collected role description

Overview: Recruitment Scam Notice: Beware of recruitment scams. Legitimate Cvent recruiting communications will come from accounts formatted as “<a href="mailto:name@cvent.com">name@cvent.com</a>” email address. Cvent will never request payment or ask for sensitive personal or financial information through chat or social media platforms. Cvent is not responsible for losses or damages arising from communications, payments, or disclosures made to third parties impersonating Cvent. If you believe a communication may be fraudulent, we strongly recommend that you don't respond and report the incident at <a href="mailto:recruitingindia@cvent.com">recruitingindia@cvent.com</a>. For more information, visit Cvent’s Recruitment Fraud Notice. <a href="https://www.cvent.com/en/notice-recruitment-fraud">https://www.cvent.com/en/notice-recruitment-fraud</a>. Our Culture and Impact Cvent is a leading meetings, events, and hospitality technology provider with more than 6,000+ employees and 34,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections. AI at Cvent: Leading the Future Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation. Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.. About the Role We are looking for an Experiential Marketer to own the strategy, project management, and execution of our highest‑impact, marketer-targeted trade shows and surrounding experiences. This role will lead integrated event marketing campaigns, from pre‑event promotion through onsite execution and post‑event follow‑up, across multiple personas and target audiences. You’ll partner closely with sales, product marketing, field marketing, and the core events team to turn trade shows, sponsored events, and executive dinners into a high-performing pipeline and brand channel. In This Role, You Will: <h3 style="text-align: justify;">1. Tier 1-3 trade show strategy & project management</h3><ul style="text-align: justify;"><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own end‑to‑end planning and execution for Tier 1-3 trade shows and activations, including on‑site presence, in‑booth experiences, speaking sessions, and meeting programs.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build clear event briefs with objectives, target audiences, key messages, offers, and KPIs for each major show.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Develop and manage detailed project plans, timelines, and run‑of‑show documents; keep cross‑functional stakeholders aligned and accountable.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own end-to-end logistics on booth experience, signage, shipping, vendors, and onsite staffing, ensuring everything ladders up to the event strategy.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own post‑event recaps, performance reporting, and optimization recommendations.</li></ul><h3 style="text-align: justify;">2. Integrated event marketing for trade shows</h3><ul style="text-align: justify;"><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Develop multi‑channel event marketing plans for priority trade shows: organic social, email, web, paid amplification (where relevant), and partner co‑marketing.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Lead sales enablement for each program: talk tracks, 1‑pagers, decks, and meeting briefs tailored to each audience.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Collaborate with demand gen to build audience segmentation, nurtures, and cadences before and after events. Create copy for emails, landing pages, and other marketing collateral as needed.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Coordinate content with product marketing and brand/creative, ensuring consistent messaging and positioning across all touchpoints.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Track and report on registrations, meetings, lead quality, pipeline, and influenced revenue from event marketing activities.</li></ul><h3 style="text-align: justify;">3. Sponsored events, partner programs & hosted dinners</h3><ul style="text-align: justify;"><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Plan and execute sponsored events, partner activations, and wraparound experiences (dinners, happy hours, small-format networking events) tied to Tier 1 and Tier 2 shows.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Work with partners to define shared goals, messaging, and promotion plans, ensuring brand alignment and a strong attendee value proposition.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own guest list strategy, invitations, confirmations, and on‑site experience for hosted dinners and VIP experiences.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Ensure all sponsored and hosted programs have clear measurement plans and post‑event follow‑up workflows.</li></ul><h3 style="text-align: justify;">4. Audience & persona strategy</h3><ul style="text-align: justify;"><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build and refine persona‑based event strategies across key segments (e.g., demand gen, field marketers, marketing ops, event planners, executives, etc.).</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Tailor event narratives, offers, and calls‑to‑action for different buyer stages and segments (prospects, customers, partners).</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Partner with analytics and marketing ops to understand audience performance by persona, industry, segment, and region, and use those insights to inform the event roadmap.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Partner with sales and customer teams to bring the right mix of accounts and personas into each program.</li></ul><h3 style="text-align: justify;">5. Collaboration, budget & operations</h3><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Serve as the central point of contact for assigned trade shows and activations, driving alignment across marketing, sales, and events.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Manage budgets for your programs, including tracking spend and reconciling invoices in partnership with finance and procurement.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Use project management tools to keep work streams organized, transparent, and on schedule.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Continuously test and scale new event formats, offers, and engagement tactics to improve ROI.</li></ul> Here's What You Need: <ul><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">3–5+ years of B2B event marketing, field marketing, and trade show experience, ideally in SaaS or technology.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Experience planning for the marketer target audience preferred</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Proven track record owning Tier 1 trade shows or large‑scale activations end‑to‑end (strategy, campaigns, onsite execution, and follow‑up).</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Hands‑on experience building integrated event marketing campaigns (email, social, web, sales plays, and partner marketing).</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Strong project management skills; comfortable leading complex programs with multiple stakeholders and tight deadlines.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Proven ability to utilize AI to increase efficiencies, improve attendee experience, and optimize event marketing performance</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Experience planning and executing sponsored events, dinners, and small-format experiences alongside major conferences or trade shows.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Demonstrated ability to segment and market to multiple personas and target audiences, tailoring messaging and content accordingly.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Data‑driven mindset with experience using CRMs and marketing automation tools like Salesforce, Marketo, and Wrike to track performance and report on results.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Excellent written and verbal communication skills; able to translate complex offerings into clear, compelling event narratives.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Team-oriented collaborator who thrives in a fast‑paced, high-visibility environment.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Willingness to travel for key trade shows, activations, and events as needed.</li></ul>

Collected minimum qualification

<ul><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">3–5+ years of B2B event marketing, field marketing, and trade show experience, ideally in SaaS or technology.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Experience planning for the marketer target audience preferred</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Proven track record owning Tier 1 trade shows or large‑scale activations end‑to‑end (strategy, campaigns, onsite execution, and follow‑up).</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Hands‑on experience building integrated event marketing campaigns (email, social, web, sales plays, and partner marketing).</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Strong project management skills; comfortable leading complex programs with multiple stakeholders and tight deadlines.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Proven ability to utilize AI to increase efficiencies, improve attendee experience, and optimize event marketing performance</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Experience planning and executing sponsored events, dinners, and small-format experiences alongside major conferences or trade shows.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Demonstrated ability to segment and market to multiple personas and target audiences, tailoring messaging and content accordingly.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Data‑driven mindset with experience using CRMs and marketing automation tools like Salesforce, Marketo, and Wrike to track performance and report on results.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Excellent written and verbal communication skills; able to translate complex offerings into clear, compelling event narratives.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Team-oriented collaborator who thrives in a fast‑paced, high-visibility environment.</li><li style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Willingness to travel for key trade shows, activations, and events as needed.</li></ul>

Collected experience requirement

5+ years