Manager Marketing Tech, CX and AI - Mumbai

<p>The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.</p><br /><p><b>Key Responsibilities</b></p><br /><p><b>MarTech Strategy & Platform Management</b></p><ul><li>Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.</li><li>Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.</li><li>Partner with IT, Data, and Product teams to ensure platform integration and scalability.</li></ul><br /><p><b>AI Planning & Insights</b></p><ul><li>Leverage AI to automate reporting, analysis, and opportunity identification.</li><li>Build automated dashboards and real-time insight generation frameworks.</li><li>Drive predictive analytics and next-best action recommendations.</li></ul><br /><p><b>Customer Data & Audience Management</b></p><ul><li>Support CDP, CRM and audience management capabilities.</li><li>Enable audience segmentation and personalization at scale.</li></ul><br /><p><b>Campaign Automation & Journey Orchestration</b></p><ul><li>Design and optimize omnichannel customer journeys.</li><li>Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.</li></ul><br /><p><b>Digital Ad Intelligence & Competitive Benchmarking</b></p><ul><li>Monitor competitor activity across search, social, programmatic and video channels.</li><li>Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.</li><li>Translate intelligence into actionable media and CX recommendations.</li></ul><br /><p><b>Media, Personalization & Activation</b></p><ul><li>Enable audience-first media activation through advanced data and technology capabilities.</li><li>Drive omnichannel personalization by connecting media, CRM and CX activations.</li></ul><br /><p><b>GEO (Generative Engine Optimization) / AI-SEO</b></p><ul><li>Develop strategies to improve brand visibility across AI-powered search and answer engines.</li><li>Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.</li><li>Identify opportunities to drive incremental traffic and engagement through GEO initiatives.</li></ul><br /><p><b>Measurement, Governance & Compliance</b></p><ul><li>Develop KPI frameworks and performance dashboards.</li><li>Ensure data privacy compliance, governance and vendor management.</li></ul><br /><p><b>Measurement, Governance & Compliance</b></p><ul><li>Develop KPI frameworks and performance dashboards.</li><li>Ensure data privacy compliance, governance and vendor management.</li></ul><br /><p><b>Preferred Qualifications</b>.</p><ul><li>6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.</li><li>Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.</li><li>Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.</li></ul><br /><h1><b>Key Competencies</b></h1><ul><li>Customer-centric mindset</li><li>Strategic thinking</li><li>Marketing technology expertise</li><li>AI and data-driven decision making</li><li>Cross-functional collaboration</li><li>Stakeholder management</li></ul><br /><h1><b>Success Measures</b></h1><ul><li>Increased automation of reporting and insight generation</li><li>Improved customer engagement and journey performance</li><li>Incremental traffic from AI-powered search ecosystems</li><li>Enhanced competitive intelligence and media ROI</li><li>Successful adoption of AI-enabled marketing capabilities</li></ul>