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Key Account Manager

Abbott · Mumbai

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Collected role description

<h2>KEY ACCOUNT MANAGER</h2><br /><p>ROLE DESCRIPTION</p><p>

  • Drive profitable growth of Freestyle Libre products through the development of strategic partnerships with key accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy.</p><p>
  • Develop a deep understanding and relationship of all key account stakeholders and decision-makers at the executive level, develop strategy and concise engagement plans for key accounts that bring added value to the customer and Abbott.</p><p>
  • Create and implement value creation programs that support long-term stakeholder partnerships with Abbott.</p><p>KEY RESPONSIBILITIES</p><p>
  • Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the territory and create a documented omnichannel engagement strategy to influence customers/stakeholders to exclusively partner with, support, invest in, Abbott products.</p><p>
  • Understand customers’ current and future needs and innovate new ways to deliver customer value.</p><p>
  • Be the main communications link and serve as the contact person with that customer on all issues including but not limited to contract management, invoicing, operational problems, complaints, quality of service.</p><p>
  • Collaborate with cross-functional teams (Marketing, SFE) to plan and execute brand and account strategy at the national/regional level and improve the quality of customer insights.</p><p>
  • Conduct strategic negotiations with key account decision-makers and stakeholders across the territory to achieve win-win solutions that deliver unique value to key account organizations and drive long-term, profitable results for Abbott.</p><p>
  • Outperform competition value and market share, partnership, and ecosystem enrolment to establish brands’ superiority at Key Account level.</p><p>
  • Act in alignment with compliance and regulatory expectations</p><p>CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE</p><p>
  • Identify, map and engage key stakeholders at various levels of influence in a variety of healthcare settings.</p><p>
  • Create and execute a key account strategy, linking successive stakeholder interactions to the overall key account plan.</p><p>
  • Understand and leverage knowledge about decision influence groups (DIG) and networks of influence to gain access to key decision-makers in key accounts.</p><p>
  • Leverage omnichannel insights to inform strategic and call plans and adapt activities according to emerging/real-time data and new information.</p><p>
  • Monitor, anticipate and adapt to changes in the competitive landscape to continuously differentiate brand value and drive loyalty.</p><p>KEY COMPETENCIES</p><p>
  • Customer-centric selling</p><p>
  • Decisive insights</p><p>
  • Strategic planning & agility</p><p>
  • Omnichannel acumen</p><p>
  • Stakeholder access & influence</p><p>
  • Cross-functional collaboration & communication</p><p>
  • Executional excellence</p><p>
  • Develop self & others</p><p> </p>