Key Account Manager
Abbott · Mumbai
Collected role description
<h2>KEY ACCOUNT MANAGER</h2><br /><p>ROLE DESCRIPTION</p><p>
- Drive profitable growth of Freestyle Libre products through the development of strategic partnerships with key accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy.</p><p>
- Develop a deep understanding and relationship of all key account stakeholders and decision-makers at the executive level, develop strategy and concise engagement plans for key accounts that bring added value to the customer and Abbott.</p><p>
- Create and implement value creation programs that support long-term stakeholder partnerships with Abbott.</p><p>KEY RESPONSIBILITIES</p><p>
- Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the territory and create a documented omnichannel engagement strategy to influence customers/stakeholders to exclusively partner with, support, invest in, Abbott products.</p><p>
- Understand customers’ current and future needs and innovate new ways to deliver customer value.</p><p>
- Be the main communications link and serve as the contact person with that customer on all issues including but not limited to contract management, invoicing, operational problems, complaints, quality of service.</p><p>
- Collaborate with cross-functional teams (Marketing, SFE) to plan and execute brand and account strategy at the national/regional level and improve the quality of customer insights.</p><p>
- Conduct strategic negotiations with key account decision-makers and stakeholders across the territory to achieve win-win solutions that deliver unique value to key account organizations and drive long-term, profitable results for Abbott.</p><p>
- Outperform competition value and market share, partnership, and ecosystem enrolment to establish brands’ superiority at Key Account level.</p><p>
- Act in alignment with compliance and regulatory expectations</p><p>CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE</p><p>
- Identify, map and engage key stakeholders at various levels of influence in a variety of healthcare settings.</p><p>
- Create and execute a key account strategy, linking successive stakeholder interactions to the overall key account plan.</p><p>
- Understand and leverage knowledge about decision influence groups (DIG) and networks of influence to gain access to key decision-makers in key accounts.</p><p>
- Leverage omnichannel insights to inform strategic and call plans and adapt activities according to emerging/real-time data and new information.</p><p>
- Monitor, anticipate and adapt to changes in the competitive landscape to continuously differentiate brand value and drive loyalty.</p><p>KEY COMPETENCIES</p><p>
- Customer-centric selling</p><p>
- Decisive insights</p><p>
- Strategic planning & agility</p><p>
- Omnichannel acumen</p><p>
- Stakeholder access & influence</p><p>
- Cross-functional collaboration & communication</p><p>
- Executional excellence</p><p>
- Develop self & others</p><p> </p>