Web Content Specialist

Aptean · Bangalore

Collected role description

Overview aptean<table style="border-collapse: collapse; border: none;" width="643"><tbody><tr><td style="width: 481.9pt; border: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" colspan="2" width="643">1. JOB IDENTIFICATION</td></tr><tr><td style="width: 127.55pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="170">Function</td><td style="width: 354.35pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="472">Marketing</td></tr><tr><td style="width: 127.55pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="170">Job Level</td><td style="width: 354.35pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="472">B</td></tr><tr><td style="width: 127.55pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="170">Job Title</td><td style="width: 354.35pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="472">Web Content Specialist</td></tr><tr><td style="width: 127.55pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="170">Reports To</td><td style="width: 354.35pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="472">Director of Web Optimisation</td></tr><tr><td style="width: 127.55pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="170">Department</td><td style="width: 354.35pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="472">Global Digital Marketing</td></tr><tr><td style="width: 127.55pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="170">Location</td><td style="width: 354.35pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="472">Bangalore, India</td></tr></tbody></table> <table style="border-collapse: collapse; border: none;" width="643"><tbody><tr><td style="width: 481.9pt; border: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="643">2. GENERAL JOB SUMMARY</td></tr><tr><td style="width: 481.9pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="643">Aptean is seeking a proactive and detail-oriented Web Content Specialist to publish and maintain web content across its portfolio websites. The role turns content from SEO and marketing teams into accurate, well-built, current, consistent, and search-ready pages.</td></tr></tbody></table> <table style="border-collapse: collapse; border: none;" width="643"><tbody><tr><td style="width: 481.9pt; border: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="643">3. SCOPE</td></tr><tr><td style="width: 481.9pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="643">Publishes and maintains content across Logility, Merlin Business Software, SSG Insight, and other English-language portfolio websites. The role covers WordPress publishing, routine content updates, on-page SEO, content maintenance, quality assurance, brand consistency, GDPR and accessibility compliance, request management, and issue reporting.</td></tr></tbody></table> <table style="border-collapse: collapse; border: none;" width="643"><tbody><tr><td style="width: 481.9pt; border: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="643">4. ORGANIZATION</td></tr><tr><td style="width: 481.9pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="643">Reports to the Director of Web Optimisation within the Global Digital Marketing team.</td></tr></tbody></table> <table style="border-collapse: collapse; border: none;" width="643"><tbody><tr><td style="width: 481.9pt; border: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="643">5. PRINCIPAL DUTIES AND RESPONSIBILITIES</td></tr><tr><td style="width: 481.9pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="643">

Publish new content and updates in WordPress across the portfolio sites, ensuring content is accurate, up to date, and live on time.
Handle routine update requests from the SEO, content, and regional marketing teams, including copy, images, links, and resources.
Apply on-page SEO elements when publishing, including titles, meta descriptions, headings, alt text, and internal links, following guidance from the SEO Specialist.
Keep existing pages current by fixing broken links, updating outdated information, and retiring old content.
Check every page before and after publishing for accuracy, formatting, and responsiveness across devices.
Ensure content follows Aptean brand guidelines and each site's templates and style.
Ensure published content meets GDPR requirements and web accessibility standards, including WCAG.
Track and prioritise publishing requests so work is delivered on time and nothing is missed.
Flag technical issues, broken journeys, or content problems to the WordPress Developer, QA Engineer, or CRO Lead.</td></tr></tbody></table> <table style="border-collapse: collapse; border: none;" width="643"><tbody><tr><td style="width: 481.85pt; border: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" colspan="3" width="642">6. JOB SPECIFICATIONS</td></tr><tr><td style="width: 481.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" colspan="3" width="642">Education</td></tr><tr><td style="width: 70.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="94">Required</td><td style="width: 70.85pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="94">Preferred</td><td style="width: 340.15pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="454">Degree / Certification</td></tr><tr><td style="width: 70.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 70.85pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 340.15pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="454">Bachelor's degree</td></tr><tr><td style="width: 70.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 70.85pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 340.15pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="454">Master's degree</td></tr><tr><td style="width: 70.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 70.85pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 340.15pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="454">Ph.D.</td></tr><tr><td style="width: 70.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 70.85pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 340.15pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="454">J.D. (law)</td></tr><tr><td style="width: 70.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 70.85pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 340.15pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="454">Certification</td></tr><tr><td style="width: 70.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 70.85pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 340.15pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="454">Registration</td></tr><tr><td style="width: 70.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 70.85pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 340.15pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="454">Licensure</td></tr><tr><td style="width: 70.85pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 70.85pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="94">☐</td><td style="width: 340.15pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="454">Other</td></tr><tr><td style="width: 127.55pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="170">Work Experience</td><td style="width: 354.35pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" colspan="2" width="472">Hands-on experience publishing and managing content in WordPress.

Experience with image editing, including resizing images, converting image file formats, and making minor adjustments before uploading, is beneficial.</td></tr><tr><td style="width: 127.55pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="170">Knowledge</td><td style="width: 354.35pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" colspan="2" width="472">Working knowledge of HTML and CSS, on-page SEO, content formatting, GDPR, web accessibility standards including WCAG, responsive web presentation, WordPress publishing, and the importance of titles, headings, links, and alt text.</td></tr><tr><td style="width: 127.55pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="170">Skills and Abilities</td><td style="width: 354.35pt; border-top: none; border-left: none; border-bottom: solid gray 1.0pt; border-right: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" colspan="2" width="472">Ability to publish and format content accurately, manage multiple requests and deadlines, perform detailed quality assurance, maintain brand consistency, communicate effectively with colleagues across regions, identify and report issues, ask the right questions, and develop skills in SEO, web publishing, and optimisation.</td></tr></tbody></table> <table style="border-collapse: collapse; border: none;" width="643"><tbody><tr><td style="width: 481.9pt; border: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="643">DISCLAIMER</td></tr><tr><td style="width: 481.9pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="643">The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.</td></tr></tbody></table> <table style="border-collapse: collapse; border: none;" width="643"><tbody><tr><td style="width: 481.9pt; border: solid gray 1.0pt; padding: 0in 5.4pt 0in 5.4pt;" width="643">ABOUT APTEAN</td></tr><tr><td style="width: 481.9pt; border: solid gray 1.0pt; border-top: none; padding: 0in 5.4pt 0in 5.4pt;" width="643">At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN ReddyAptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.Disclaimer: This position is intended for direct applicants only. No agencies or third-party recruiters, please. Unsolicited agency submissions will not be considered.</td></tr></tbody></table>

Collected experience requirement

Experienced Professional