Lead - SEO

expertise in keyword research, intent mapping, and content strategy. Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture). Experience collaborating across teams; exposure to mentoring junior team members is a plus. Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools. Clear, structured, and analytical thinker with strong prioritization skills. Experience with programmatic SEO or large-scale content systems. Familiarity with conversion rate optimization (CRO) and experimentation. Experience supporting SEO efforts across multiple markets or regions. What Will You Do? Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs. Build and execute organic growth plans across traditional search engines and AI-driven answer platforms. Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU). Support positioning the brand as a trusted source for AI-generated answers. Lead keyword, topic, and entity research with strong intent mapping. Decide what content to build, why, and how it drives business impact. Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start. Apply strong UX principles to content structure, tone, layout, and overall usability. Ensure content is optimized for users first, while remaining search- and AI-friendly. Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools. Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives. Directly report the business impact of SEO initiatives to leadership & ideate growth strategies Provide guidance and mentorship to junior SEO or content team members, as needed. Benefits: In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy: Medical Insurance: Comprehensive INR 5,00,000 coverage for employee, spouse, up to 2 dependent children, and parents or parents-in-law Statutory Benefits: Gratuity per the Payment of Gratuity Act, 1972 Paid Time Off: 25 days of paid leave annually (Annual & Sick Leave) plus gazetted public holidays and special life-event leaves Remote-First work environment that allows our people to work from home Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience At Browser Stack we’re building the testing infrastructure for the world. We’re extremely curious, passionate, and customer-obsessed about our mission of empowering developers to build amazing experiences. We know we’ll grow only when our people grow—so we build teams that are open, transparent, collaborative, and above all supportive. We’re remote-first, giving our people the choice to work from the setting that suits them best - whether that’s at home or in a co-working space. It’s our core values that bring us all together and drive everything we do. We’re thinkers, movers, innovators, and doers who believe no feat is too big to achieve. We strive to deliver awesome results, fast; and in that way, we’re a lot like you.